上海招聘

POSITION SUMMARY:

· Strategist establishes and formulates strategic marketing plans. Work with teams to improve the effectiveness of marketing activities. You need to be a good communicator with strong oral and written communication skills.

PRINCIPAL RESPONSIBILITIES:

The Strategist is responsible for:

· Building and developing strategically grounded marketing plans and providing key market insights and ideas for clients, to achieve the defined goals in align with clients

· Composing other strategic approaching deck incl. execution proposal for diversified marketing activities, e.g.: New product launch, BTL event, social campaign, live telecast，PR event etc.

· Defining clear objectives/deliverables in align with internal and external stakeholders

· Partner with client to define product positioning and product highlights to be communicated in Chinese market based on deep understanding of industry and consumers.

· Partner with client & creative team & account team to compose campaign launch master with timeline, milestones, and function team working proposal.

· Close working with functional teams by client side to find synergy of diverse marketing activities in order to maximize the effect

· Selling and closing the ideas internally and externally.

· Localization of the global strategy that can be well adapted to China and Chinese consumers.

· Define the key message and communication tactics during the campaign launch phase.

· Deliver progress reports, proposals to internal and external management teams and present appropriately.

· Proving complex market analysis with insightful recommendations upon clients request, incl. but not limited to sales performance, show room leads traffic, event monitoring, and social buzz observation.

· Ensure our planning is strategically led, considering consumer insight, business insight and coming up with strategic ideas and direction.

· Work with team to deliver integrated planning across all touch points in line with our approach. Provides Account and Creative Team with strategic direction.

· Coaching internal and external stakeholders on the meaning of marketing approach and suggest next steps to improve performance.

PERSON SPECIFICATION:

· BA in Business (Marketing, Management), or communication related; MBA is ideal

· 2+ years related experience (at least 1+ agency experience with Premium Automotive client & OEM experiences)

· Strong presentation skills

· Proficiency and aptitude with computer hardware/software

· Strong oral and written communications skills

· Strong analytical, problem solving and decision-making skills

· Ability to work effectively under pressure and meet deadlines

· Ability to work independently and in Teams

· Displays a high level of strategic problem-solving skill and lateral thinking.

· Bilingual (Chinese and English)

· Strong critical, creative, and analytical thinking skills, coupled with a great sense of curiosity

· Detail oriented, with an ability to communicate complex data sets and findings to non-technical stakeholders

· Ability to problem solve under pressure and during time-sensitive projects

· Follows through with commitments and fosters mutual trust with fellow Innovators

· Assumes additional responsibility without being asked

· Encourages fellow team members to make innovative contributions and embrace new ideas

· Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively

· Able to articulate and present ideas with conviction - excellent presentation skills (both in-person and via phone)

· A clear communicator, in person and in writing. Must be able to clearly communicate across a range of abilities, from early starters to the C-Suite

· Must be able to construct metrics reports, using charts and graphs, that are visually pleasing while comprehensive and informative

· Highly organized and flexible

· Commercially aware

· Approachable, outgoing and diplomatic

APAX Group offers multi-level business opportunities through a multicultural platform of fashion, sports, travel and entertainment from three business units: APAX EVENTS, APAX LIVE, and APAX RECREATION together to form a multi-level business group - providing the market with the most innovative experiential marketing strategy and experiences, as well as a platform with high-quality international IPs.

Three Divisions:
APAX EVENTS
APAX LIVE
APAX RECREATION

APAX EVENTS
Provides immersed “Experiential Marketing” service integrating all aspects of resources, covering fashion, premium events, art exhibitions, retail design, as well as official fashion organization management.

APAX LIVE
Unite multicultural entertainment concepts and experiences. As the exclusive licensee of Fashion Rocks Asia, presents you with Asia's first Fashion Rocks in Shanghai, introducing an integrated experience of music & fashion extravaganza to the Chinese audience.
Being the strategic partner of Shanghai Fashion Week, SIFS Shanghai International Fashion Showcase brings global fashion to satisfy the insatiable thirst for new trends to China and to provide an ultimate business solution to emerging international designers and luxury/fashion brands.

APAX RECREATION
APAX Recreation is committed to creating an in-depth experience tourism destinations with international IP operations platform that sets “Culture" "Sports" "Tourism" “Education" as the core with five pillars as the content - customized travel, content media, health data analysis, sport competition operations and outdoor e-commerce all in one.

Discovery Adventures Park is the Key IP project introduced and hatched by APAX Recreation.

APAX Recreation introduced an international premium IP to China. Creating the world's first Discovery Adventures Park and giving Discovery a new 'LBE' concept - Discovery Comes to Life. The first park location is in Moganshan, Zhejiang China. APAX Recreation brings the content and spirit of Discovery to life with an outdoor lifestyle approach and three main ambition - ecotourism, outdoor sports, and education all in one. And from there, continue to launch more theme parks worldwide.

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APAX Group川力企划

APAX Group是亚太地区最领先的体验式营销集团。我们致力于创新诠释品牌DNA，整合所有媒介渠道与全方位营销平台，提供集革新创意与商业价值于一体的市场营销解决方案。

APAX Group旗下三大主要业务板块：
APAX EVENTS
APAX LIVE
APAX RECREATION

APAX EVENTS整合所有媒介渠道与资源优势，专注为品牌提供全方位的“体验式营销”服务。我们的办事处遍布整个亚洲地区，业务版图覆盖全世界。范围涵盖各类高端时尚活动、艺术展览、零售设计等，同时包含时尚平台运营管理，如上海时装周和上海时装周国际品牌发布等。

APAX LIVE致力于打造文化娱乐产业链的重要一环。Fashion Rocks是全球***结合顶尖音乐人与一线时装品牌的平台。始于2003年的伦敦，APAX LIVE作为主办方及亚洲版权的独家代理机构，将打造2016年Fashion Rocks在上海的首场演出。其后将会于亚洲各国进行巡演。

APAX RECREATION是集团旗下专注于户外生活方式的平台，致力于打造以 “文化”“体育”“旅游”“教育”为核心，以内容生产，大数据分析，赛事运营以及电商介入等为一体的深度体验国际IP运营以及旅游目的地孵化为核心的平台。

Discovery Adventures Park 探索极限主题公园是APAX RECREATION引入并孵化的IP项目。

APAX RECREATION引入国际优质探索品牌IP，创造了全球首个Discovery探索极限主题公园，带您踏上独一无二的旅程，让“Discovery探索”的內涵与精神成为真实的体验，Discovery Comes to Life (探索成真)，赋予Discovery 全新’LBE' 概念 ，打造国际旅游目的地，集“生态旅游，户外运动，科普教育” 为一体的主题公园，并由此逐步进驻世界各地。

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