PPS Life Cycle Marketing Manager
惠普公司
- 公司规模：500-1000人
- 公司行业：计算机服务(系统、数据服务、维修) 计算机软件
职位信息
- 发布日期：2013-01-09
- 工作地点：上海
- 招聘人数：若干
- 工作经验：十年以上
- 学历要求：本科
- 语言要求：英语精通
普通话精通 - 职位类别：市场/营销/拓展经理 市场企划经理/主管
职位描述
PPS Life Cycle Marketing Manager
Provide local Market and Customer insights to define and champion development of tailored Emerging Market Solutions for China. Drive new printing solutions via workflow solutions and/or partnerships that will accelerate the LES business in China. Identify new business models and Revenue sources that provide long term, sustainable value to customers and differentiation vs. competitors. Assist Country and Regional teams in messaging and launch.
Responsibilities include:
? Development of new printing solutions for the China Market:
o Provided quantitative business analysis to identify key business printing opportunities
o Display in-depth expertise of the local Market and Customer trends/needs - engage in primary and secondary Market and Customer research
o Utilize Market and Customer expertise to drive a healthy innovation funnel
o Prioritize innovation concepts, develop use cases, and propose highly prioritized solutions for development
? Identification of new Business Models and Revenue sources:
o Identify new partnerships to profitably accelerate printing
o Identify opportunities to monetize printing and installed based beyond HW and Supplies
o Identify areas of sustainable competitive leadership for HP
? Drive Identified Solutions through Product Lifecyle:
o Articulate the business value of the solution and opportunity for HP relative to the overall Market Opportunity
o Effectively engage with R&D team to provide Solutions Requirements Document and drive the Solution through the Product Lifecycle
o Provide all Marketing and Business materials for Solutions Checkpoints
? Engage with Region and Country teams on Messaging/GTM:
o Define the Key Messages and GTM strategy for the solution early in the product lifecycle
o Engage with Country and Region teams to execute on Messaging and GTM strategy and launch solution
Based on a strong knowledge of trends in the industry affect the strategy/direction of the product line/line of services or solutions
? Suggest strategy changes internally and with external partners
? Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
? Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
? Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners Regional:
? Regularly recommend product/ service/solution strategic direction to senior management
? Often create innovative solutions to enhance sales of the product lines or line of services/solutions
? Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners
? Influences at the senior vice president and above level
Education and Experience Required:
o A minimum of 3 years experience in IT Marketing, Business Development, Alliance Marketing, Business Analysis, Regional Business Management, or Sales
o The ideal candidate would have experience driving the development and delivery of key Business Applications and Workflow Solutions in BRIC + MEMA
? College degree in Marketing/Business/Technical
Knowledge and Skills Required:
? 10 years in product marketing fundamentals
? Strong leadership capabilities
? Minimum 1 year work experience in a general marketing function beyond Product Marketing
Critical Competencies to Drive Business Results:
Product/Service/Solution Roadmap Orchestration
Collaborates with business planners, R&D and other stakeholders in the development of market-driven roadmaps structured to increase the profitability of the corporation
Interactive PSS Lifecycle Marketing
Plans the interactive component of the marketing mix
Pricing Knowledge Management
Captures and shares HP's business capabilities and best practices associated with pricing and business management systems
Product Lifecycle Management
Understands and applies lifecycle methodology to accomplish work objectives
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
Provide local Market and Customer insights to define and champion development of tailored Emerging Market Solutions for China. Drive new printing solutions via workflow solutions and/or partnerships that will accelerate the LES business in China. Identify new business models and Revenue sources that provide long term, sustainable value to customers and differentiation vs. competitors. Assist Country and Regional teams in messaging and launch.
Responsibilities include:
? Development of new printing solutions for the China Market:
o Provided quantitative business analysis to identify key business printing opportunities
o Display in-depth expertise of the local Market and Customer trends/needs - engage in primary and secondary Market and Customer research
o Utilize Market and Customer expertise to drive a healthy innovation funnel
o Prioritize innovation concepts, develop use cases, and propose highly prioritized solutions for development
? Identification of new Business Models and Revenue sources:
o Identify new partnerships to profitably accelerate printing
o Identify opportunities to monetize printing and installed based beyond HW and Supplies
o Identify areas of sustainable competitive leadership for HP
? Drive Identified Solutions through Product Lifecyle:
o Articulate the business value of the solution and opportunity for HP relative to the overall Market Opportunity
o Effectively engage with R&D team to provide Solutions Requirements Document and drive the Solution through the Product Lifecycle
o Provide all Marketing and Business materials for Solutions Checkpoints
? Engage with Region and Country teams on Messaging/GTM:
o Define the Key Messages and GTM strategy for the solution early in the product lifecycle
o Engage with Country and Region teams to execute on Messaging and GTM strategy and launch solution
Based on a strong knowledge of trends in the industry affect the strategy/direction of the product line/line of services or solutions
? Suggest strategy changes internally and with external partners
? Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
? Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
? Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners Regional:
? Regularly recommend product/ service/solution strategic direction to senior management
? Often create innovative solutions to enhance sales of the product lines or line of services/solutions
? Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners
? Influences at the senior vice president and above level
Education and Experience Required:
o A minimum of 3 years experience in IT Marketing, Business Development, Alliance Marketing, Business Analysis, Regional Business Management, or Sales
o The ideal candidate would have experience driving the development and delivery of key Business Applications and Workflow Solutions in BRIC + MEMA
? College degree in Marketing/Business/Technical
Knowledge and Skills Required:
? 10 years in product marketing fundamentals
? Strong leadership capabilities
? Minimum 1 year work experience in a general marketing function beyond Product Marketing
Critical Competencies to Drive Business Results:
Product/Service/Solution Roadmap Orchestration
Collaborates with business planners, R&D and other stakeholders in the development of market-driven roadmaps structured to increase the profitability of the corporation
Interactive PSS Lifecycle Marketing
Plans the interactive component of the marketing mix
Pricing Knowledge Management
Captures and shares HP's business capabilities and best practices associated with pricing and business management systems
Product Lifecycle Management
Understands and applies lifecycle methodology to accomplish work objectives
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
公司介绍
惠普（HP）公司成立于1939年，是一家业务运营遍及全球170多个国家和地区的高科技公司。我们致力于探索科技和服务如何帮助人们和企业解决其遇到的问题和挑战，并把握机遇、实现愿景、成就梦想。我们运用新的思想和理念来打造更简单、更有价值、更值得信赖的技术体验，不断帮助客户改善其生活和工作方式。
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job