通路营销经理 Trade Marketing Manager
强生视力健商贸（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：医疗设备/器械 快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-01-09
- 工作地点：上海-徐汇区
- 招聘人数：1
- 工作经验：八年以上
- 学历要求：本科
- 语言要求：英语熟练
日语 - 职位类别：市场通路经理/主管 市场/营销/拓展经理
职位描述
PURPOSE:
·Independent interface between Marketing, Professional Group, Sales & the Customers (Key Account & Territory /IO Sales)
·Process responsibility is to be the strategic arm of Sales
Roles & Responsibilities:
·Acts as the Channel Expert in TMK function; to ensure the execution of Strategic Business Plan using Trade Management or Business Development Planning Process to make top line sales plan, net sales goals and achieve sales share targets.
KEY ACCOUNTABILITIES:
·In alignment with overall business and marketing strategies & directions, develop TM strategies & action plans, execute & evaluate TM programs for Key Accounts & Territory Sales
·Understand nation-wide Marketing strategies & consumer plans & translate into category management planning, standard operating procedures (SOP), execution & evaluation for Sales
·Support the initiatives to develop, produce & execute merchandising in optical shops
·Assist sales team on providing sales detailing aids & necessary materials
Manage TM budget
REQUIREMENTS:
·Degree in Marketing/Business is preferred
·3-5 years experience of trade marketing or channel development preferred, otherwise sales experience required
·Strong implementation & execution skills
·Strong strategic thinking & business acumen, good analytics & administrative skills
·Excellent interpersonal, written & oral communication skills, able to work with people across different function and levels
·Open attitude with strong influencing skills
·Strong team player as required to implement cross-functional projects
·Core competencies
o Problem solving & decision making
o Collaboration
o Leveraging internal resources
o General business knowledge
o End user insight
o Industry knowledge
o Time management/organization
·Independent interface between Marketing, Professional Group, Sales & the Customers (Key Account & Territory /IO Sales)
·Process responsibility is to be the strategic arm of Sales
Roles & Responsibilities:
·Acts as the Channel Expert in TMK function; to ensure the execution of Strategic Business Plan using Trade Management or Business Development Planning Process to make top line sales plan, net sales goals and achieve sales share targets.
KEY ACCOUNTABILITIES:
·In alignment with overall business and marketing strategies & directions, develop TM strategies & action plans, execute & evaluate TM programs for Key Accounts & Territory Sales
·Understand nation-wide Marketing strategies & consumer plans & translate into category management planning, standard operating procedures (SOP), execution & evaluation for Sales
·Support the initiatives to develop, produce & execute merchandising in optical shops
·Assist sales team on providing sales detailing aids & necessary materials
Manage TM budget
REQUIREMENTS:
·Degree in Marketing/Business is preferred
·3-5 years experience of trade marketing or channel development preferred, otherwise sales experience required
·Strong implementation & execution skills
·Strong strategic thinking & business acumen, good analytics & administrative skills
·Excellent interpersonal, written & oral communication skills, able to work with people across different function and levels
·Open attitude with strong influencing skills
·Strong team player as required to implement cross-functional projects
·Core competencies
o Problem solving & decision making
o Collaboration
o Leveraging internal resources
o General business knowledge
o End user insight
o Industry knowledge
o Time management/organization
公司介绍
迄今已有100多年历史的美国强生是世界保健护理产品行业中规模最大、产品种类最多样化的生产和销售商。强生视力健商贸（上海）有限公司总部位于美国佛罗里达洲，是美国强生麾下的重要成员之一，主要负责研制，生产和销售强生ACUVUE® 品牌的更换型隐形眼镜。
强生视力健在全球首创更换型隐形眼镜，目前是世界销量第一的更换型隐形眼镜生产商。ACUVUE® 系列更换型隐形眼镜采用新材料和改良镜片设计，以保证镜片良好的透氧性能和绝佳的舒适度。强生视力健公司希望通过努力和不断创新，提高全球对视力和视力保健的重要性认知，提供给全球消费者最好的产品质量和服务，最理想的产品选择。公司致力于革新技术及追求高质量标准，使其成为视力保健行业的领导者。其日抛品类产品已在2007年成为全中国市场份额的NO.1，目前产品家族已经涵盖每日更换型舒适类、美容品类，两周更换型，每月更换型，散光隐形眼镜等多种眼镜。公司并在源源不断的研发和生产新产品已满足不同消费者的要求。
强生视力健在全球首创更换型隐形眼镜，目前是世界销量第一的更换型隐形眼镜生产商。ACUVUE® 系列更换型隐形眼镜采用新材料和改良镜片设计，以保证镜片良好的透氧性能和绝佳的舒适度。强生视力健公司希望通过努力和不断创新，提高全球对视力和视力保健的重要性认知，提供给全球消费者最好的产品质量和服务，最理想的产品选择。公司致力于革新技术及追求高质量标准，使其成为视力保健行业的领导者。其日抛品类产品已在2007年成为全中国市场份额的NO.1，目前产品家族已经涵盖每日更换型舒适类、美容品类，两周更换型，每月更换型，散光隐形眼镜等多种眼镜。公司并在源源不断的研发和生产新产品已满足不同消费者的要求。