上海招聘

Summary
Responsible for leading all research related activities at Wildfire, including data management, analysis, and report preparation both for Social Marketing programs and Social Media Research.
Also responsible for supporting Marketing with ad-hoc research projects for content and knowledge marketing activities(for example, white papers and info-graphics).
The individual must be knowledgeable in prevailing quantitative consumer and market research practices, marketing impact measurement, and must have the initiative to adapt these methods to the Wildfire's social marketing model.

Primary Responsibilities

1.Social Marketing Impact Measurement
a. Design of surveys for influencer recruitment, screening, performance measurement, and insights.
b. Management of social media program impact models and ROI measurement, including research design, analytics, and reporting.
c. Management of qualitative insight generation from consumer conversation reports, including analysis and report preparation.
d. Attendance of sales and client service meetings and presentation of research data.
e. Management of client's third parties involved in program measurement.

2.Social Media Research Analysis and Reporting
a. Ensure delivery of insightful and accurate social media monitoring reports for Wildfire clients.
b. Management of social media monitoring reporting process.
c. Preparation and processing of social media monitoring data, including manual tagging and sorting when required.
d. Close cooperation with technology team to ensure efficient data export process needed for report preparation.
e. Attendance of sales and client service meetings and presentation of research data.
f. Management of third party data providers.

3.Support Content and Knowledge Marketing
a. Support Marketing team with Wildfire's knowledge generation and thought leadership activities.
b. Execution of research for industry white papers and info-graphics.
c. Working with external research partners in government and academic institutions to support the above.

4.Community Database Management
Design of community databases and data management systems for community management.

5.Process Refinement
Work with client service and community teams to improve research processes and overall operations efficiency.
Client meetings, 90% in Shanghai. Occasional travel to Guangzhou, Hong Kong, and Singapore.

Background & Experience
Research Agency
Required:At least 5 years in quanti & quali research experience. (having quali experience is a plus)
Preferred:Research agency side with experience managing projects for multi-national FMCG companies.
Entrepreneurship / Start-up
Preferred: Prior experience with an early-stage company that sold research, advertising, or media services.
Education Required: Bachelor’s degree
Languages Required:Fluent in Chinese (spoken and written), proficient in English
Other Required:Proactive, entrepreneurial attitude. Ability to effectively mentor and train subordinates.

Measurement of Success
1. Provides strategic leadership of research function relating to operations support as well as knowledge generation
2. Delivery of research project components to deadline
3. Regular delivery of research white papers
4. Contribution to process documentation, refinement, and scalability of operations

Rewards
Compensation Salary-based compensation with performance-based bonus. Generous stock options package.
Opportunity Opportunity-Contribute to the growth of an innovative start-up and the first mover in China with a proven business model.
Team Independent, entrepreneurial staff, focused work environment, customer service - focused culture. Office provides rest and snack area, rooftop garden. Meritocratic work environment.

Wildfire: The Company

Wildfire is Asia's first influencer-powered social marketing company. Wildfire was founded in 2008, and headquartered in Singapore with its main operational base in China. Wildfire has received an aggregate of USD 1.5m in funding from Angel investors and institutional funds (Expara IDM Ventures, Innosight IDEAS Ventures). Key clients include Diageo, Kraft Foods, The Campbell Soup Company, and Unilever.
With Wildfire, influential consumers are the first to learn about exciting new products, and companies have the power to harness the most powerful form of marketing: authentic word-of-mouth, from one trusted friend to another, both online and in the real world. Our value is the ability to harness everyday conversations and provide results in terms that marketers know; increasing product sales and advocacy on a massive scale.
For more information visit www.wildfire.asia

       “新加坡风投联盟2011最创新公司” Wildfire Pte Ltd（星星火）有限公司是我国第一个"口口相传"社区。在星星火，用户们可以最先告诉他们的朋友令人振奋的新产品，同时企业有机会获得最强大的营销形式：真实的口口相传，从一个朋友到另一位朋友。
       星星火是在2008年12月开始，目的是使企业可以更好的与他们的产品消费者进行直接对话。我们认为，现在消费者已经知道他们喜欢什么，他们会努力去获取体验一个令人激动的产品机会。同时告诉大家他们知道的，使这个产品有非常好的开始。
        营销人员都知道，中国消费者正在脱离传统的广告，对于新产品越来越依赖的朋友意见。
        所以星星火提供这种最真实的口碑，将惠及消费者和企业。

        请投递简历至 home@xingxinghuo.com