Digital Marketing Advertising Specialist
易佰得(丹阳)光学有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2020-10-23
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:市场/营销/拓展专员
职位描述
Key Responsibilities:
· Support management on strategy and execution for key performance marketing channels including, but not limited to Facebook/Snapchat Ads, display ads and affiliate program to ensure all the task and deliverables are completed on time with quality.
- Track, measure, analyze and report performance of all digital marketing implementations and assess against goals (ROI and KPIs) to create data-driven insights on a daily/weekly basis to ensure channel can hit the monthly target at a good pacing.
- Measure and report performance by using various tools such as Google Analytics and third-party vendor platforms.
- Implementing marketing and advertising campaigns across multiple marketing channels by working with cross‐functional team members that may include design, product, IT and brand marketing departments to ensure all the work will be done in a timely manner.
· Oversee and daily communication/execution of channel strategies in conjunction with marketing partners and agencies to support the strategy planning, execution, analysis, and reporting. Participate in and run bi/weekly channel meetings with various marketing partners/agencies.
Characteristics of a Successful Candidate:
· 2+ years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applications (cross-border e-commerce platform跨境电商 is a plus).
· Bachelor/Master degree in either Business/Marketing/Economics/Psychology is preferred.
· In depth knowledge of overall digital marketing and E-Commerce/Digital Advertising, including: Affiliate program, Facebook advertising and Display ads.
· Ability in data collecting and analyzing and be familiar with website analytics and performance marketing reporting tools (Google Analytics, SimilarWeb, Facebook Ads Manager, Google Ads, etc. is a plus).
· Advanced working knowledge of Microsoft Excel (VLookup, Pivot table, Index, Match), PowerPoint, strong analytical skills and data-driven thinking.
· A good team player with interpersonal and communication skills. Ability to work with a wide range of constituents in a diverse community.
· Self-starter, ability to solve problems quickly, think independently and thrive in a fast-paced entrepreneurial environment.
· A strong work ethic and personal accountability is a must.
· Must be fluent in written and spoken English.
职能类别:市场/营销/拓展专员
公司介绍
易佰得致力于为每一个伙伴创造最佳职场环境与体验。2021年12月,易佰得从150多家公司中脱颖而出,获得全球职场文化权威机构--Great Place to Work卓越职场颁布的“大中华区最佳职场”荣誉称号。
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联系方式
- 公司地址:湖滨路222号企业天地1号楼1121