Digital Platform Manager(职位编号:66)
观致汽车有限公司
- 公司性质:合资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2013-01-09
- 工作地点:上海
- 招聘人数:2
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:市场/营销
职位描述
- Digital platform planning and management, multiply-platforms interaction and integration (website, SNS, mobile and etc.)
- Effectively and creatively carry out distinctive digital planning aligned with overall marketing and communication strategy
- Effectively manage platform and digital marketing budget and manage related agency
Scope of Responsibilities/Expectation
1. Plan and schedule key digital marketing activities, setting platform KPIs, aligned with overall marketing and communication goal
2. As platform owner, effectively manage overall digital marketing, coordinating across all departments
3. Effectively integrate PR/EPR and consumer engagement into digital activity
4. Lead digital agency to create maximum outcome, as well as working closely with branding and PR agencies
Specific Knowledge/Skills
1. Over 5 years of experience of digital marketing, EPR; digital agency on planning, platform management is acceptable
2. Min. 2 years of mid-management experience preferred
3. Digital planform planning and management experience
4. Automotive industry experience preferred but not a MUST
5. Sense of creative
6. Strong analytical skill
7. Excellent communication and interpersonal skills
8. Highly motivated self-starter, focused and well-coordinated at work
9. Good command of English skills; both written and spoken
- Effectively and creatively carry out distinctive digital planning aligned with overall marketing and communication strategy
- Effectively manage platform and digital marketing budget and manage related agency
Scope of Responsibilities/Expectation
1. Plan and schedule key digital marketing activities, setting platform KPIs, aligned with overall marketing and communication goal
2. As platform owner, effectively manage overall digital marketing, coordinating across all departments
3. Effectively integrate PR/EPR and consumer engagement into digital activity
4. Lead digital agency to create maximum outcome, as well as working closely with branding and PR agencies
Specific Knowledge/Skills
1. Over 5 years of experience of digital marketing, EPR; digital agency on planning, platform management is acceptable
2. Min. 2 years of mid-management experience preferred
3. Digital planform planning and management experience
4. Automotive industry experience preferred but not a MUST
5. Sense of creative
6. Strong analytical skill
7. Excellent communication and interpersonal skills
8. Highly motivated self-starter, focused and well-coordinated at work
9. Good command of English skills; both written and spoken
公司介绍
观致汽车有限公司诚聘
联系方式
- 公司地址:地址:span申贵路669号虹桥绿谷E座