上海 [切换城市] 上海招聘

Sr. EC Manager

皮尔法伯(上海)化妆品贸易有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-10-19
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无需经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位类别:电商经理/电商主管

职位描述

POSITION’S ASSIGNMENT
This position aims to drive the defined overall E-commerce business performance for brand Avene through online distribution channels including but not limited to T-mall, JD, VIP, Red book, etc.
Internally, build and coach a high-performed EC team to closely collaborate with cross-functional partners such as product, EC marketing, IMC in brand team, CRM, sales operation and other supporting functions.
Externally, strengthen our brand’s communication with platforms to seek for more opportunities, and manage TP to follow brand guideline and implement business target.

KEY ACCOUNTABILITIES
2.1          EC Sales
-  Responsible for Overall EC channel (T-mall/JD/VIP/Red book. etc) monthly sell in / out sales target setting and achievements;
-  Overall EC promotion and Promotion budget control (festival promotion, regular promotion, shop deco, logistics and inventory, media investment and etc)
-  Sales Forecast and inventory prevision for the year after for online channels as a whole

2.2          Online Branding
- Responsible for overall E-store in site branding control. Apply AIPL module for online branding to identify business difficulties and propose workable solutions.
 - Collaborate with CRM team to be involved in E-CRM management including new recruitment & repeat purchase & retention, customer loyalty projects, etc
-  Pay close attention to customer profile, marketing data, market condition and competitor information analysis and planning.
-  Inside Platforms Communication plan and Budget/ROI Control.

2.3          TP/E-Platform Management
-  Develop solid sales plan according to brand strategy and deliver clear guidance to TP for implementation, specify to operational indexes, process and KPI (sales target achieving, traffic target and order target).
-  Initiate regular meeting with E-platform/TP for overall collaboration, acquire constant information updates for key channel animation/ programs as to improve the execution between brand, channel and TP.
-  Maintain a good relationship with online domestic partner for business orientation in the long run and work with solution driven with both team/partners

2.4          Team Management
- Lead EC Trade Marketing, Key Account and cross border function to build and coach a dynamic, high-performed and target driven EC team.

2.5          Other ad-hoc tasks
Other projects and tasks required to follow business strategy with respect to time delivery.

职位要求:
1.            8-10 years solid working experience, minimum 5 years+ e-commerce hands-on operation & budget control in cosmetics/fashion/FMCG industry, digital / marketing background could be a plus
2.            With business acumen and global understanding and of e-commerce industry and development trends to facilitate brand online domestic development.
3.            Team management experience, with good inter-personal skills, efficient communication skills, teamwork spirit and adaptability
4.            Problem-solving and drive for result
5.            Fluent in English, both written and oral
6.            Be passionate and able to work under pressure

职能类别:电商经理/电商主管

公司介绍

法国皮尔法伯集团成立于1962年,皮尔法伯集团是欧洲***大皮肤学护肤品集团,世界第二大皮肤学护肤品集团,也是全法第二大私营制药集团。集团业务覆盖全球130多个国家和地区,涉及制药、家庭健康和皮肤学护肤品三大领域,是法国处方药妆市场的领导者。
皮尔法伯中国目前主要负责:敏感肌肤专业护理品牌 - 雅漾(AVENE),天然植物护发品牌 - 馥绿德雅(RENE FURTERER),安心安全植萃护发品牌 - 康如(KLORANE)在中国市场的推广工作。我们秉承“从健康到美丽”的信仰,始终保持对创新、安全和有效性的关注,为使用者提供安全、自然、活性、耐受性高且符合制药标准的护肤与护发产品。
雅漾品牌(AVENE)是被全球皮肤科医生推荐和认可的医学护肤品品牌,向被各种肌肤敏感问题所困扰的人们提供真正品质卓越的产品和专业的肌肤护理方案。
馥绿德雅品牌(RENE FURTERER)以其在精油和植物提取物方面的非凡造诣闻名遐迩,利用植物王国的无限资源护理头皮的健康与头发的美丽。
康如品牌(KLORANE)作为植萃王国的开拓者,始终秉承以安心安全的植萃自然为本的原则,首推独特植萃护发理念: 一种植物, 一种功效。

公司地址:上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网:********************/fr
雅漾(AVENE)招聘微博:****************/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博:****************/renefurtererjobs

联系方式

  • Email:Fengyun.JIAN@pierre-fabre.com
  • 公司地址:上海市天目西路128号嘉里不夜城企业中心一座23层 (邮编:200001)