Product Marketing Manager
上海优莘实业有限公司
- 公司规模：少于50人
- 公司性质：合资(欧美)
- 公司行业：仪器仪表/工业自动化 电子技术/半导体/集成电路
职位信息
- 发布日期：2013-12-28
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：20000-29999
- 职位类别：产品/品牌经理
职位描述
Core Job Purpose:
Researches and plans the strategy for development of new and existing products and for potential and existing market penetration of broad and complex nature, based on applications and requirements of existing and potential customers.
? Define new product strategy, roadmap, organize P&L growing focus
? Market survey for new customers or new application for defining P&L growing
? Using tools to collect market feedback and analyze market situation
? Create and design demand and market share
Responsibilities:
1. Identify strategic new markets to profitably enter.
2. Identify and size opportunities for new products and services within existing and
potential markets.
3. Perform in-depth market research with end users including field research, surveys
and prototype testing.
4. Develop new products and services with Engineering, Manufacturing and Marketing
teams.
5. Prepare investment proposals for corporate leadership team approval.
6. Monitor and analyze competitors' products and markets.
7. Address technical issues and application of existing and new products.
8. Forecast new product revenue.
Core Essential Functions/Deliverabless:
1. Based on Voice of the Customer, initiates new product concept proposals, and if approved, develops a Business Case. The Planner is the original Product Champion for new concepts.
2. Provides marketing direction in collaboration with assigned engineering projects for one or more products.
3. Provides "Voice of the Customer' guidance from Initial Product Concept through product launch.
4. Interacts with engineering, product management, and customers to provide input at product review meetings and sales presentations.
5. Provides support through demo instruction and tool development, functional demonstrations, and telephone consultation.
6. Maintains expertise on products and technologies through training and research.
7. Responsible for development of the Product Requirements Specification for assigned products.
8. Identifies opportunities for new products and translates product and feature characteristics into development parameters; Includes market research, competitive analysis and pricing.
9. Incorporates voice of the customer in all planning aspects to ensure our product design meets market-need.
10. Monitors R&D projects related to assigned products and serves as technical advisor on all matters relating to designated products.
11. Controls funding and senior level has revenue/earnings targets.
12. May assist in product management responsibilities where capabilities and time, or project need exist.
EDUCATION AND/OR EXPERIENCE REQUIRED:
Bachelor's degree in engineering with 5 - 8 years design or application experience plus an MBA degree or equivalent marketing experience. Experience in product development is preferred.
Researches and plans the strategy for development of new and existing products and for potential and existing market penetration of broad and complex nature, based on applications and requirements of existing and potential customers.
? Define new product strategy, roadmap, organize P&L growing focus
? Market survey for new customers or new application for defining P&L growing
? Using tools to collect market feedback and analyze market situation
? Create and design demand and market share
Responsibilities:
1. Identify strategic new markets to profitably enter.
2. Identify and size opportunities for new products and services within existing and
potential markets.
3. Perform in-depth market research with end users including field research, surveys
and prototype testing.
4. Develop new products and services with Engineering, Manufacturing and Marketing
teams.
5. Prepare investment proposals for corporate leadership team approval.
6. Monitor and analyze competitors' products and markets.
7. Address technical issues and application of existing and new products.
8. Forecast new product revenue.
Core Essential Functions/Deliverabless:
1. Based on Voice of the Customer, initiates new product concept proposals, and if approved, develops a Business Case. The Planner is the original Product Champion for new concepts.
2. Provides marketing direction in collaboration with assigned engineering projects for one or more products.
3. Provides "Voice of the Customer' guidance from Initial Product Concept through product launch.
4. Interacts with engineering, product management, and customers to provide input at product review meetings and sales presentations.
5. Provides support through demo instruction and tool development, functional demonstrations, and telephone consultation.
6. Maintains expertise on products and technologies through training and research.
7. Responsible for development of the Product Requirements Specification for assigned products.
8. Identifies opportunities for new products and translates product and feature characteristics into development parameters; Includes market research, competitive analysis and pricing.
9. Incorporates voice of the customer in all planning aspects to ensure our product design meets market-need.
10. Monitors R&D projects related to assigned products and serves as technical advisor on all matters relating to designated products.
11. Controls funding and senior level has revenue/earnings targets.
12. May assist in product management responsibilities where capabilities and time, or project need exist.
EDUCATION AND/OR EXPERIENCE REQUIRED:
Bachelor's degree in engineering with 5 - 8 years design or application experience plus an MBA degree or equivalent marketing experience. Experience in product development is preferred.
公司介绍
工业自动化、网络能源、环境检测技术