上海招聘

Main Responsibilities
Consumer and market research competence
Propose, lead and coordinate various researches generated from both local and regional marketing team.
Analyse and integrate research results into actionable insights to deliver business objectives and support growth strategy.
Synthesize, integrate and analyse data holistically and draw insights from primary and secondary data sources.
Communicate analysis to each stakeholder in order to influence them to take action and align recommendations.
Consult, advice and influence key stakeholders on appropriate interpretation of insights.
Closely work with global CMI team on global lead project to make sure our local perspective can be fully embedded.
Business analysis and planning
Actively participate annual PMP and ABP business planning, ensure data and consumer insights feed into business plan.
Monthly business progress tracking, and keep on develop and fine-tune clear and concise tracking report.
Work with business division to understand the reason behind and propose actions to improve and grow.
NPD expertise
Be active part of developing NPD strategy and make sure it’s centralized in consumer needs.
Design and implement consumer exploration and validation process aiming to develop winning NPDs, using both traditional solutions and new tool of TMIC.
Winning in EC
Drive Tmall Strategy Center practice, with the end objective of both building brand and growing EC sales.
Keep close cooperation with TMIC team, ensuring we gain enough resource from them to help us exploring the market and category trend using their big data.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.