上海招聘

JOB PURPOSE

1)      Identify, develop, and evaluate marketing & sales strategy, based on company’s brand and business objectives & strategy, market characteristics, and financial factors (as per Business Plan).

2)      Clear focus on financials, products, pricing, target audiences, consumer touch points, market and channel opportunities, and prioritization.

3)      Apply strategic forecasting and planning to manage budget, expenditures, cost efficiency, return-on –investment (ROI) and profit-loss projections (PLP). 

4)      Initiate, develop and conduct relevant market and consumer research and analyse the findings.

5)      Formulate and hands-on implementation of marketing plan and activations.

6)      Motivate and work closely with local, regional and global departments to ensure smooth execution projects, regular reports and plans

7)      Work with, develop, motivate, evaluate and oversee the performance of the sales and marketing team members.

8)      Establish, develop and manage relationships with media, KOL, partners and vendors.

9)      Lead, motivate, work with, manage and be fully accountable for the performance of third-party agencies and vendors based on agreed KPIs.

10)   Implement and ensure clear roles and responsibilities, work flow, communications among/across all departments, internal and external teams in order to achieve brand and business objectives.    

Assist China ER to handle local celebrity’s sitting , SBS communication and maintain relationship with celebrity agent. Internally communicate for celebrity wax figure related issues.

COMMUNICATION

• Attend relevant Network events, build relationships with key partners to better understand and share market and competitor news, trends and activities.  
• Work closely with General Manager, Marketing Director, Finance Director and Divisional Director to deliver appropriate commercial marketing performance and report monthly at Business Reviews (BR).
• Develop and deliver clear strategic and creative briefs to internal and external teams/agencies
• Ensure all brand communications are aligned with global brand guidelines and positioning
• Maintain good communication and relationship with the local tourism authorities, partners and stakeholders.

APPLIED KNOWLEDGE & SPECIALIST SKILLS

• Strong strategic and focused brand, consumer and channel marketing skills
• Strong business and budget management skills
• Knowledge in management and development skills

默林娱乐集团为世界上排名第二的游乐景点运营商。通过革新和开发游乐景点，扩大新区域、发展新品牌和进行战略性收购，我们已经成长为世界上最富魅力、最焕发活力的公司之一。如今，我们有29000名员工在超过106个环球游乐景点为游客提供服务，足迹遍及4大洲的 24个国家。

至今，默林中国旗下景点品牌包括：上海长风海洋世界及杜莎夫人蜡像馆，乐高探索中心，惊魂密境等。

热诚欢迎优秀人才加入我们的团队，并为其提供海外发展机会，以及股权激励机制。