上海招聘

As a Digital Marketing Manager at Bureau Veritas, you will be responsible for creating, building, testing and deploying demand generation campaigns and programs. Your contributions will play a critical role in acquiring, nurturing and qualifying leads that convert into measurable and repeatable revenue growth. You will deliver meaningful multi-channel digital interactions that create positive experiences and outcomes for legal professional customers and differentiates Bureau Veritas from the competition.

MAJOR AREAS OF ACCOUNTABILITY:

· Be a “creative technologist” – leverage creativity and imagination skills to deliver compelling marketing programs that engage customers and prospects at the right timing and frequency.

· Own the optimization and delivery of demand generation marketing campaigns, programs and tactics that generate new leads. Develop and implement lead nurture programs that nurture, score and qualify leads. Systematically review program and campaign performance with Campaign Planning and take action to optimize performance.

· Accountable for the growth of the targeted client segments.

· Apply your expertise to influence and deliver the marketing mix of digital tactics (channels) such as: paid/organic search, paid/free social, display (direct, native, retargeting), content syndication and email.

· Closely collaborate with the business team in the planning, delivery and performance measurement of demand generation marketing campaigns and programs.

· Outline content to be developed and work with Content Marketer and other internal or external resources (external agency or AI solution) to develop content aligning with the growth priorities in timely manner

· Leverage possible technology to develop/deploy personalized outbound campaigns that compel customers to: buy a new solution; buy a higher-end solution; buy related solutions; or renew their solution. Develop/deploy always-on, trigger based campaigns.

· Fully leverage Pardot to implement related marketing campaigns and programs. Use SalesForce to manage different stage in sales funnel. Use Tableau to measure, analyze and predict campaign and program performance….

KEY DELIVERABLES

· Measurable marketing contribution to sales and revenue and achievement of other key demand generation performance indicators (KPIs) that demonstrate tangible business impact and growth.

· A robust, scalable marketing funnel that drives high-growth lead generation: net new leads, nurtured leads, scored leads, and qualified leads that quickly convert into sales opportunities and closed won deals.

· Disciplined execution and delivery of multichannel demand generation marketing campaigns and programs designed to meet critical financial and strategic objectives across the legal professionals customer segment.

· Meaningful multichannel digital interactions that not only generate demand, but create positive experiences and outcomes for legal professionals, both prospects and customers that differentiates TR from the competition.

· Strong teamwork and partnerships across the Marketing & Sales Community globally.

KNOWLEDGE AND SKILLS

· Expert proficiency in B2B Demand Generation

· Intermediate proficiency of content marketing, digital marketing and marketing automation

· Proven track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels

· Demonstrated success in meeting / exceeding marketing-attributed sales targets

· Strong analytical skills, execution skills and problem solving skills

· Strong collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

· Advanced knowledge of digital marketing, marketing automation and CRM landscape

· Keen understanding of how to generate positive return on investment (ROI).

QUALIFICATIONS:

· Bachelor in business or marketing related field;.

· Minimum 5 years marketing or strategic planning experience with progressive responsibilities and revenue accountability.

· Direct experience in B2B industry a plus.

· Must possess the ability to think at a high level as well as analyze details when necessary.

· Must demonstrate the capability to deliver consistent messages and marketing themes to the organization to maximize the effectiveness of each area that touches customers.

· Must be a solutions- and action-oriented individual.

必维国际检验集团成立于1828年，是测试、检验和认证服务的全球领导者。必维通过提供全球领先的服务来帮助客户应对在质量、健康、安全、环保和社会责任方面不断增加的挑战。
2014 年营业额: 41.7亿欧元 66,500 名员工, 14000 个办公室和实验室, 遍布140 个国家, 400000 客户八大业务均居全球领先地位,获得900 多个专业资质和国家认可资质, 必维国际检验集团是泛欧证券交易所（巴黎）的一家上市公司（股票代码：BVI）
Created in 1828, Bureau Veritas is a global leader in Testing, Inspection and Certification (TIC), delivering high quality services to help clients meet the growing challenges of quality, safety, environmental protection and social responsibility.