上海招聘

Job Description/职位描述

The purpose of the position is to lead PR strategy and initiate/implement all PR and e-PR projects.

Key responsibility

· Pro-actively develop PR strategies and plans, including Press relationship, digital marketing and celebrity endorsement.

· Develops and fosters PR strategic partnerships in line with brand image and vision (Joint Promotions, Local Partnerships, Media partnership…)

· Create comprehensive action plans for all related PR projects.

· Propose actions based on findings from the monthly clipping analysis report.

· Remain up to date on the fast growing China Media Environment.

· Manage execution of PR strategy & plan.

· Manage the execution of related PR activity such as press events, interviews and advertorials that maximize brand and product exposure and create opportunities for positive free publicity for company.

· Establish & maintain good relationships with key Chinese media that will ultimately allow company to effectively and efficiently communicate our core concept messages, product information as well as company event news.

· Develop monthly China PR Summary that recaps recent PR activities & article clippings.

· Manage sourcing of all (locally produced) PR & Event material at the lowest price while still maintaining good quality and standards.

· Build brand authority through opinion leader, i.e socialites, celebrities

· Build strong celebrity & socialites program to maintain close relationship with celebrities and socialites.

· Develop and manage PR budget

The Successful Applicant

· 2 years experiences in fashion industry

· Improved Brand awareness

· Formulate PR strategy to achieve brand objective

· On time launch of assigned campaigns/projects

· Quality of related campaign PR plans & execution

· Integration of PR activities with other disciplines

· Team player and possessing outstanding organizational skill.