上海招聘

Purpose & Overall Relevance for the Organization:

Manage traffic to all eCommerce platforms, leveraging brand investment and eCommerce ecosystem

Key Responsibilities:
?    Align with BU, Brand activation and ecommerce Buying team on marketing calendar and merchandizing priorities.
?    Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate and optimize results.
?    Gain traffic and market share from competition and unauthorized dealers on eCommerce platforms
?    Drive FULL PRICE sales and sell through of key franchises
?    Win on Key commercial events of the platforms.
?    Collaborate with CRM to recruit new members and activate existing members on both Tmall & .com
?    Manage media agency, develop and execute Marketing working budget plan to drive search, display and other paid traffic on top of organic growth
?    Establish direct relationship with Alimama. Optimize marketing working budget spending and tracking; document all activations by monitoring results vs Objectives/KPI with support of Business Planning/Web Analytics team.
?    Collaborate Brand comm team on traffic direct to eCommerce. Track and report the performance for future optimization.
?    KPI:
- Overall commercial targets of eCommerce China
- Share of full price sales
- Business share of Official store on platforms
- Performance marketing KPIs, including CT%, conversion%, ROI, etc.

Key Relationships:
?    eCommerce buying, Analytics, UX & Site operations
?    Brand activation, news room, BU
?    Media Agencies, Tmall, Alimama, JD, Baidu
职位要求：
Knowledge, Skills and Abilities:
Strong understanding of ecommerce/digital landscape in China
A good understanding of the competitive landscape/trends in the sportswear industry
Solid digital expertise and Agency management experience
Strong analytical skills and fact-based orientation in decision making
Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.


Requisite Education and Experience / Minimum Qualifications:

?    Minimum 5+ year experience in search, online marketing, eCommerce, or digital field; preferably with a background in sporting goods.
?    A Bachelor’s or Master’s degree in business, marketing, or related field.

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.