上海招聘

OVERVIEW

 

As a CRM Director, you will be the day-to-day client lead with responsibility for building strong client/agency relationships based on achieving client’s marketing objectives in an efficient and effective manner. You will lead and provide clear strategic input on CRM and eCRM, acquisition, engagement, activation and retention, offline and online, for client(s).

 

CORE RESPONSIBILITIES

 

- Work closely with client leadership team and internal leadership team, on long-term marketing plans

- Plan and provide recommended CRM solutions for the key strategic client team through the pre-sale, training, seminars, etc.

- Responsible for the implementary management and customers’ communication of CRM project; take part in the preliminary planning work in business

- Lead data segmentation, persona creation and customized communication planning for key segments. 

- Perform program evaluation, generate and delivery strategic & commercial insight and improvement recommendation to the client

- Communicate with suppliers and make use of their resources to design and form integrated marketing solutions in specific industries and scenarios

- Manage data-driven marketing campaigns, support on the campaign idea, scope project, develop schedule and oversee implementation 

- Develop and provide written and verbal output on reports and presentations with recommendations on marketing strategy

- Manager and supervise support team to guide the development of the project deliverables

 

 

REQUIRED SKILLS/ EXPERIENCE

 

- Bachelor's degree from accredited institution

- 8+ years of relevant progressive experience from digital marketing or CRM agencies

- Have an understanding of data analysis, also of communications and creativity; able to analyze business requirements and define solutions to address complex business needs 

- Familiar with E-Commerce & SEM/SEO business and related technology aspects and services

- Strong communication and presentation skills

- Be able to handle ambiguity

- Proficiency in both English and Mandarin 

We want to travel faster. Work faster. Communicate and connect faster. We're a society fixated on speed, because we're a society fixated on technology. It's our collective accelerator. As technology moves, we move. But the same technology that fulfills our need for speed also poses our biggest challenge. Because technology doesn't just increase the speed at which we move, it increases the speed at which change moves.

For two decades Sapient has helped its clients anticipate, navigate and leverage change. Our deeply engrained technology heritage, running through all of our businesses like a foundational thread, has allowed us to utilize technology to its fullest business application and creative expression, giving our clients something that, in today's business climate, they simply can't succeed without: the ability to quickly and confidently adapt to ever-changing conditions.