上海招聘

Position Summary/职位简介

Brand Management of Nivea For Man category

Main Responsibilities/工作职责

1. Create a defined annual business plan and execute marketing strategy

2. Know and understand market trends and opportunities, identifying areas for campaign that go beyond product specific activities

3. Define consumer oriented market research, business intelligence/market intelligence to facilitate optimal brand/product positioning

4. Product re-launches via competitive concept development and clear positioning (4P)

5. Ensure internal and external communication of the brand

6. Communication via ATL and BTL activities

7. Ensure brand is consistent with strategy and for within China

Qualification & Experience/职位要求

1. At least 3+ years brand management MKTG experience in multi-national companies

2. Various new product launching or re-launch experience

3. Strong sense of research mechanism, financial understanding and communication skills

4. Strong Business Sense to ensure successful execution of marketing plan

5. Strong winning spirit

6. Passion on male products

7. Prefer in skin care industry with successful track record

Education & Language/学历及语言要求

1. University or above

2. Fluent in English

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.