上海 [切换城市] 上海招聘上海市场/营销招聘上海市场企划经理/主管招聘

Assistant Digital Manager

皮尔法伯(上海)化妆品贸易有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-11-08
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:本科
  • 职位类别:市场企划经理/主管

职位描述

1 Social Campaign Delivery
- Closing work with product/TM/CRM/EC team to prepare campaign brief in the month of N-3
- Deliver campaign brief and manage the process of pitch
- Social creative idea generation
- Social creative content development incl. photo/video shooting, content topic draft
- Campaign KOL planning
- KPI setting and performance tracking
- Postbuy/review delivery

2 Search Engine Management
- SEM and SEO annual planning
- Key words strategy planning
- Campaign plan development
- Index/traffic follow and implication study
- Performance tracking and review

3 Agency management
- Explore external agency resource to fulfill annual marketing needs on tracking/social listening/KOL evaluation, etc.
- Agency related process management
- Budget and payment management

4 Assist in Omni-channel Integrated Communication
- Support line manger to formulate annual communication strategy plan, annual budget, annual calendar and monthly updates to meet business and brand needs
- Contribute in annual brand awareness and interest building as a social expert via both campaign and always on buzz generation
- Promote new digital learning/trend to bigger team
职位要求:
任职要求:


- At least 5 years of working experience in digital marketing industry inclusive of at least 2 years Cosmetic industry experience (inhouse or agency side)

- Hands on experience to manage digital campaign, owned media, SEM, SEO, with successful results (In-depth knowledge and understanding of digital platforms)

- Good spoken and written English

- Proven project management skills; good analytical insight.

- Proactive & outgoing

- Entrepreneurial & result-driven

- Team player and the ability to work independently

- Bold and creative thinking

- Good technical understanding

职能类别:市场企划经理/主管

公司介绍

法国皮尔法伯集团成立于1962年,皮尔法伯集团是欧洲***大皮肤学护肤品集团,世界第二大皮肤学护肤品集团,也是全法第二大私营制药集团。集团业务覆盖全球130多个国家和地区,涉及制药、家庭健康和皮肤学护肤品三大领域,是法国处方药妆市场的领导者。
皮尔法伯中国目前主要负责:敏感肌肤专业护理品牌 - 雅漾(AVENE),天然植物护发品牌 - 馥绿德雅(RENE FURTERER),安心安全植萃护发品牌 - 康如(KLORANE)在中国市场的推广工作。我们秉承“从健康到美丽”的信仰,始终保持对创新、安全和有效性的关注,为使用者提供安全、自然、活性、耐受性高且符合制药标准的护肤与护发产品。
雅漾品牌(AVENE)是被全球皮肤科医生推荐和认可的医学护肤品品牌,向被各种肌肤敏感问题所困扰的人们提供真正品质卓越的产品和专业的肌肤护理方案。
馥绿德雅品牌(RENE FURTERER)以其在精油和植物提取物方面的非凡造诣闻名遐迩,利用植物王国的无限资源护理头皮的健康与头发的美丽。
康如品牌(KLORANE)作为植萃王国的开拓者,始终秉承以安心安全的植萃自然为本的原则,首推独特植萃护发理念: 一种植物, 一种功效。

公司地址:上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网:********************/fr
雅漾(AVENE)招聘微博:****************/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博:****************/renefurtererjobs

联系方式

  • Email:Fengyun.JIAN@pierre-fabre.com
  • 公司地址:上海市天目西路128号嘉里不夜城企业中心一座23层 (邮编:200001)