上海招聘

The Role

• Lead local firm-wide branding development and deployment including but not limited to:

• Localising global branding theme, images and campaigns
• Assisting in the execution of the integrated activity schedule ensuring consistency with brand key vision including communication strategy
• Conducting analysis of brand performance and brand health by constantly evaluating performance against measurable objectives.

• Media , being a member of media team to

• Collaborate with media agency to provide innovative media plans upon market evolution.
• Manage annual media budget and drive media efficiency and effectiveness.
• Explore emerging media innovation/ big data opportunities and capture the actionable learnings
• Co-ordinate and work with internal functions and external to ensure implementation and KPI
• Monitor media performance and take action for on-going optimization.

• Marketing campaign planning, management, execution, reporting and summary for business functions & services lines.

Professional Qualifications

• Minimum 3 years of experience in a corporate environment, preferably in an MNC or professional services firm, with solid understanding of Branding/Media management, marketing campaign process, marketing activities, corporate internal & external relationships;
• Solid experience in formulating campaign messaging and creative marketing campaigns.

• Strong ability in analysis and fact-based decision making.
• Excellent communication skills in Chinese & English is critical, both verbal and written.

Personal Characteristics (talents/capabilities)

• Bachelor degree in marketing, media, communications, or business related discipline;
• A demonstrated team-player
• Passionate and persuasive communication style; ability to influence internally and externally
• A participative, collaborative, open work style; strong people orientation; and dedication to the motivation of the team to help achieve maximum potential.
• Must be a self-starter and results driven
• Optimistic, willing to take more responsibilities.
• Strong ability managing pressure and deadlines.

Overview

KPMG China operates in 25 cities across China, with around 12,000 partners and staff in Beijing, Changsha, Chengdu, Chongqing, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Tianjin, Wuhan, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR.

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 147 countries and territories, and have 219,000 people working in member firms around the world.

毕马威简介

毕马威在中国二十五个城市设有办事机构，合伙人及员工约12,000名，分布在北京、长沙、成都、重庆、佛山、福州、广州、海口、杭州、合肥、济南、南京、宁波、青岛、上海、沈阳、深圳、苏州、天津、武汉、厦门、西安、郑州、香港特别行政区和澳门特别行政区。

毕马威是一个由专业服务成员所组成的全球网络。成员所遍布全球147个国家和地区，拥有专业人员219,000名，提供审计、税务和咨询等专业服务。