Marketing Intelligence Specialist
杜邦贸易(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:农/林/牧/渔
职位信息
- 发布日期:2019-11-15
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:40-50万/年
- 职位类别:市场分析/调研人员
职位描述
1. Marketing Intelligence
- Gathers & analyzes market information (weather condition, crop demand, industrial trend, and competition) to enable accurate & confident decision-making in determining market opportunities, the strategy, and the effectiveness of its execution.
2. Product Review Coordinator
- Convey the outlook for changes in the product portfolio (introductions, label expansions, phase-outs) over the 2 year horizon, and manage gaps versus the previous product master plan.
3. Farm Enterprise Process Owner
- Support the marketing leader to plan and coordinate the overall Farm Enterprise program in CU
- Lead the development of the KPI for FE with cross functional team support
4. Drives facilitation, while providing analysis and alignment, of the following business processes:
- Support marketing leader for annual marketing planning process including CU strategy plan renewal, AIM, Territory Business Plan(TBP) etc.
- The monthly Market Dynamic Reviews as facilitator (including trends, competitors, weather, market share, pricing, etc…) reflecting changes, at an asset level, in the Market Input file delivered to the Demand Planner.
- The continuous update of Market Values for the BU territory, including TBPs & market share, at a crop/country/territory level, providing the necessary support for the product line management
- The weekly Market Highlights Reporting publication as facilitator, reflecting the latest & most relevant market news, including economic, political, trade, weather & competitors, used in the weekly meeting with regional leadership
- Lead the Market Research process, either through the coordination with Corporate TeleSolutions for VOCs, acquisition of 2nd hand research, or coordination with external agencies
- Lead the External Reporting to Government and Industry Associations
- NPS
Qualifications:
- Bachelor Degree or above on Agroscience, Marketing, Commercial etc. MBA degree is a plus
- 3 to 4 years of experience in market research/intelligence, business intelligence and analytical roles. Preferably from top consulting and research agencies
- English level advance
- Good communication and analytical skills
- Strong knowledge in Excel
职能类别:市场分析/调研人员
公司介绍
联系方式
- 公司地址:地址:span浦东新区展想广场