上海 [切换城市] 上海招聘上海市场/营销招聘上海市场分析/调研人员招聘

Marketing Intelligence Specialist

杜邦贸易(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:农/林/牧/渔

职位信息

  • 发布日期:2019-11-15
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:40-50万/年
  • 职位类别:市场分析/调研人员

职位描述

1. Marketing Intelligence

- Gathers & analyzes market information (weather condition, crop demand, industrial trend, and competition) to enable accurate & confident decision-making in determining market opportunities, the strategy, and the effectiveness of its execution.
2. Product Review Coordinator

- Convey the outlook for changes in the product portfolio (introductions, label expansions, phase-outs) over the 2 year horizon, and manage gaps versus the previous product master plan.

3. Farm Enterprise Process Owner

- Support the marketing leader to plan and coordinate the overall Farm Enterprise program in CU

- Lead the development of the KPI for FE with cross functional team support

4. Drives facilitation, while providing analysis and alignment, of the following business processes:

- Support marketing leader for annual marketing planning process including CU strategy plan renewal, AIM, Territory Business Plan(TBP) etc.

- The monthly Market Dynamic Reviews as facilitator (including trends, competitors, weather, market share, pricing, etc…) reflecting changes, at an asset level, in the Market Input file delivered to the Demand Planner.

- The continuous update of Market Values for the BU territory, including TBPs & market share, at a crop/country/territory level, providing the necessary support for the product line management

- The weekly Market Highlights Reporting publication as facilitator, reflecting the latest & most relevant market news, including economic, political, trade, weather & competitors, used in the weekly meeting with regional leadership

- Lead the Market Research process, either through the coordination with Corporate TeleSolutions for VOCs, acquisition of 2nd hand research, or coordination with external agencies

- Lead the External Reporting to Government and Industry Associations

- NPS


Qualifications:

  • Bachelor Degree or above on Agroscience, Marketing, Commercial etc. MBA degree is a plus
  • 3 to 4 years of experience in market research/intelligence, business intelligence and analytical roles. Preferably from top consulting and research agencies
  • English level advance
  • Good communication and analytical skills
  • Strong knowledge in Excel


职能类别:市场分析/调研人员

公司介绍

全球领先的科迪华农业科技,是一家专注于农业领域的上市公司。致力于提供业界最为全面的产品和服务组合,科迪华凭借平衡且多样化的种子、植保及数字化解决方案,积极赋能全球农户实现生产力的***化并力促增产增收。科迪华不仅拥有屡获殊荣的一系列知名品牌,更打造了一整套由领先产品和尖端技术所构筑的业务矩阵。在不懈追求企业成长的同时,科迪华也期待持续携手食物链系统内的所有参与者,积极履行公司丰富种植者和消费者生活的坚定承诺,为后代子孙的持续繁荣提供充足保障。科迪华农业科技源于陶氏杜邦农业事业部,于2019年6月1日正式完成拆分并成为一家独立的上市公司。

联系方式

  • 公司地址:地址:span浦东新区展想广场