上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

市场总监

上海福腾宝企业发展有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2019-11-27
  • 工作地点:上海-虹口区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:大专
  • 职位月薪:50-70万/年
  • 职位类别:市场/营销/拓展总监

职位描述

1. 统筹公司品牌的市场运营管理工作,制定运营策略,拆解分配运营指标并跟进落实运营结果

2. 建立符合全国市场情况的整套品牌管理系统,建立品牌市场营销体系化运作模式,。

3. 组织品牌建设与市场推广工作, 协调各部门资源;

4. 定义品牌宣传策略,连接各部门,企划,分析以及执行大型品牌活动;

5. 根据公司销售业务情况及销售需求,合理规划市场运作(国内国际展会, 公关,线上宣传,网站运营及建设,社交媒体,异业或品牌合作)预算,以达到最优化的投入产出比;

6. 根据公司阶段性市场目标,审核并组织制定营销计划及方案,广告宣传及公共关系的发展计划及方案等工作;

7.组织进行市场调研与分析,根据业界发展状况,定期进行市场预测及情报分析,为公司决策提供良好的依据;

任职要求:

1、大专及以上学历,10年以上工作经验,或任职市场总监5年以上,具有厨具类或小家电类行业从业背景者优先;

2、对品牌具有深刻的理解,对市场具有良好的分析判断;

3、有活动策划,活动执行,新媒体运营,微信运营等经验

4、具有敏感的商业和市场意识,分析问题及解决问题能力强,具有优秀的资源整合能力和业务推进能力;

5、具备良好的沟通合作技巧及丰富的团队建设经验。


公司介绍

WMF was founded 164 years ago in South Germany and is by far the market leader in Europe for Premium Table and Kitchenware products as well as on a worldwide level for fully automatic espresso machines for the professional sector.
     
WMF has a global turnover of 1 billion Euro and over 6,000 employees. Since 1853, only WMF makes cooking, eating and drinking an experience. The products are characterized by continuous innovations and trend-setting designs combined with outstanding quality. These features make WMF the market leader in cutlery and cookware in Germany as well as an established premium brand worldwide.

With a strong and ambitious owner Group SEB start from 2016, WMF has stemming a significant international expansion strategy with clear focus on Asia since then.

Group SEB was founded in 1857 and has nearly 150 years of history. Nowadays it has become an international enterprise, with 80 branches, wide scope of business, and most of the countries and regions of the world, the total number of 15,000 employees. Group SEB operates two of the world's best-known brands: TEFAL, ROWENTA, and other four areas of famous brand, now owns SUPOR 71.31% stake (002032) as the largest shareholder.

联系方式

  • 公司地址:地址:span光华路4号东方梅地亚中心