上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

Marketing Communication Manager

自然阳光(上海)日用品有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-11-08
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:2.5-2.8万/月
  • 职位类别:市场/营销/拓展经理  产品/品牌经理

职位描述

1. Participate in developing strategic marketing communication plans.

2. Play a pivotal role in company’s social communication strategies.

3. Responsible for overall social media and digital platform planning and operations.

4. Responsible for branch decoration and customer experience interface.

5. Organize, integrate and execute all digital efforts to build up, our brand image and online reputation, including but not limited in:

  • Overseeing the development of digital marketing materials including concept development, layout, design, copywriting, production management and UE & UI experience.

  • Design, build and maintain the company social media presence, such as WeChat and Weibo, BBS or other relevant social channels.

  • Evaluate customer experience across multiple digital channels and customer touch points.
  • Lead official APP, WeChat, Weibo, website or other 3rd party platform design, build and maintenance work stream, create and maintain content for each platform.

  • Develop digital communication tools/ materials for distributor including but not limited to flyer, Info-graphic, video, WeChat graphic and applet of WeChat.

  • Analyze online user behavior, conversion data and customer journeys and multi-channel attribution.

  • Design and launch highly creative brand and product digital campaigns or customer activities.

  • Managing the set-up of webinars and other digital marketing- focused projects.

6. Collaborate with designers, agencies and other vendor partners.

7. In addition, this individual will support E-commerce team to provide all the company and product related materials if needed.

8. Support marketing related events and activities.

Qualifications:

1、 Professional experience
  • 5 years and above of experience in marketing communication and digital marketing.
2、 Education
  • College degree or above
  • Major in Marketing/ Communication/ Advertising or related
3、 Skills and Techniques:
  • Requires strong copywriting ability.
  • Good at writing, editing and producing high-quality promotional/marketing materials.
  • Demonstrable experience leading and managing, social media and /or display digital/online advertising campaigns and activities.
  • Strong analytical skills, data-driven thinking and good knowledge of online analytics tools.
4、 Other Requirements
  • Strong brand awareness and high aesthetic standards;
  • Good communication skills;
  • Creative and innovative;
  • Highly motivated, high achieving, entrepreneurial person who always aims to exceed targets and succeed through collaboration and teamwork;
  • Enthusiastic and determined.

公司介绍

自然阳光始终致力于重塑生活更加健康美好。

凭借卓越的产品、人员、机会,我们把天然健康与活力带给全世界数百万的消费者。我们久经考验的品质、专业科研和使用效果,赢得全球健康处方师和消费者的一致信赖和推荐,备受赞誉。
每天,我们有数以万计的顾客都因为自然阳光优质的健康营养产品变得强健、年轻、精神饱满,为此我们深感骄傲。当沐浴在自然阳光下,身体健康活力满盈,您会发现您生活的美好蜕变已油然而生。

我们的愿景
成为全球健康事业的领航者。

我们的使命
致力于提供全球消费者创新优质的健康解决方案,重塑生活更加健康美好。
当我们为完成使命而不断奋斗时,我们的愿景也开始实现……

我们的核心价值观
在过去的几十年中,有成百上千的营养保健品公司熙熙攘攘,起起落落,有些公司在惊鸿一瞥后就消失不见了,而自然阳光公司却能够经得起时间的考验。我们相信这是因为我们始终坚守由核心价值观引导的根本原则。自然阳光建立在品质、服务和诚信的基础上,致力于将持续创新以及乐于分享健康和改变生活方式的人们凝聚成一个社群。
品质 – 引领标准,力求极致
诚信 – 做正直者,行正确事
服务 – 悉心尊重,优质体验
社群 – 凝聚激情,共筑梦想
创新 – 激发创新,持续超越

联系方式

  • 公司地址:地址:span南京西路1717号会德丰广场903室