上海招聘

工作职责

· 运用数据银行、策略中心、生意参谋分析品牌消费者数据，为品牌客户提供有价值的分析和用户画像

· 参与策划品牌客户天猫旗舰店的推广计划，全面负责计划的执行、日常维护与优化，包括但不限于Unidesk、钻展、直通车

· 探索各电商平台数据营销新产品，提升公司和品牌客户的数字营销能力

· 与公司内部策划团队合作，基于电商数据洞察，针对品牌大型的整合营销计划提出方向性建议

KEY RESPONSIBILITY

· Prepare consumer insight analysis based on Databank, Strategy Center, SYCM and other data sources.

· Be a key member to plan marketing campaigns to drive performance for fortune 500 brand clients’ Tmall flagship store; and be responsible for day to day execution of Unidesk, Diamond Booth and ZTC

· Source new data marketing products from key platforms for capability enhancement

· Work with other internal teams to contribute to integrated marketing strategy from ecommerce audience standpoint.

资质要求

· 3年以上电商/市场推广相关工作经验，其中1年以上天猫淘宝付费推广经验，熟悉直通车、钻石展位的操作和优化，了解电商大促节日推广规律

· 熟悉数据银行和策略中心的操作，并理解操作背后的商业逻辑

· 有多行业的推广经验，对曾负责的品类商业规律有深刻认识，且有能力将电商数据结合商业逻辑提炼出洞察

· 具有以下经验优先：

· 任职/服务知名大品牌

· 参与策划并成功落地执行天猫超级品牌日

· 有京东体系的推广实操经验（数坊、京准通或其他运营经验均可）

· 良好的团队意识和沟通能力、强大的执行能力、有想法有担当

QUALIFICATIONS

· Bachelor degree or above with 3+ years e-commerce/marketing related experience, 1+ year experience in Tmall/Taobao paid media promotion

· Proficiency in Strategy Center and Databank operations, and understand the business logic behind

· Ability to uncover new insights based on your excellent understanding of your company’s/clients’ business model

· Preferably with below experience:

· Experience with top brands either gained from client or agency side

· Have successfully planned and executed Tmall Super Brand Day

· Any experience within JD ecosystem

· Outstanding team spirit and sense of responsibility

ABOUT INSPIRE COMMUNICATIONS GROUP
Inspire is a new breed of full-service agency purposed to create long lasting value for ambitious brands through inciting resonance between brand, human, culture and technology. We help brand capitalize on behaviors, trends and phenomenon of massive social and commercial impact, through integrating brand communication strategy, creative, media planning & buying, branded content, social marketing and mar-tech solutions. We service a wide range of high profile international and Chinese brands with 100+ industry experts, and constantly look for capable, ambitious and self-driven talents who no longer believe in the traditional agency model and willing to make positive changes with us.

关于Inspire蕴世传播集团
我们是一家创新的采用全整合服务模式的营销传播机构，致力于通过在生意、人性、文化和科技之间激发共鸣，为雄心勃勃的品牌创造长期价值。我们通过整合品牌传播策略、创意、媒介策划和购买、品牌内容、社交媒体营销以及营销技术，帮助品牌利用最前沿的行为、趋势和现象，制造广泛的商业和社会影响力。我们拥有超过100位行业专家，为众多高质量的全球和中国品牌提供整合营销传播服务。我们不断在寻找能力出众、野心十足、原生动力的出色人才，与我们一起推动行业的发展和革新。