上海招聘

Job description

Based within our office in Shanghai, you will be part of the regional team overviewing China business reporting directly to the GM Greater China.

Main responsibilities include:

PR & Event plan execution

· Work closely with marketing team in developing and implementing PR Plans across all channels and Tmall.

· Creates comprehensive action plans across all channels that support all communications concepts with the aim to maximize brand and product exposure while maximizing efficiencies.

· Develop and execute PR campaigns based on the needs of brand together with marketing team & PR Agency

· Wisely manage the assigned annual budget on branding-oriented sponsorship/event, with a clear and trackable Brand return, best to lead to sale possibilities

· Develop and maintain cohesive omni media and KOL relationship within the fields, arrange regular media gathering and seeding based on guidelines

· Support and execute all PR programs (press conference/media interview/brand show and product launch etc.), efficiently incorporate resources to accomplish objectives

Media relationship & publication management

· Develop long term and short-term strategies across all channels and Tmall to nurture key media relations

· Continuous development to press contracts to journalists, editors, freelancer to guarantee a growth positive report to the brand, PR core message & star products

· Maintain a healthy media database

· Manage the execution of related PR activities such as press conferences, interviews and advertorials that maximize brand and product exposure and creates opportunities for positive free publicity

· Establish & maintain good relationships with key Chinese media that will ultimately allow brand to effectively and efficiently communicate our core concept messages, product information as well as event news

· Manage monthly content creation, engagement, and growth of multi social media platforms, including company website, WeChat, Weibo, Facebook and Instagram etc.

· Supervise external agencies for supporting marketing initiatives across all company social platforms

Requirements

· 3 years’ experience in PR. Social media, or digital marketing in relevant industries or agencies,

· Proven track records in PR fund efficient and effective management, say ROI can be predicted and measurable in line with brands communication strategy

· Experiences in direct social media management

· Established media and KOL contacts would be an advantage

· Strong passion and familiarity in consumer habits and digital & social media landscape in china

· Effective communication and analytical skills,

· Polyvalent, flexible, open-minded and generalist mind-set

· Independent, well-organized and result-oriented

· Good network in luxury business is a plus

· Fluent in English and Chinese, French is a plus

Ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.
Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 points of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.
Ba&sh Asia office opened in early 2017 and has already successfully launched 16 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.