上海招聘

Purpose

To support the Marketing Manager and coordinate with local markets and agencies to plan and execute integrated communications campaigns to portray Cathay’s brand, products & services, fare promotion, and other company stories with maximum positive buzz and impact in the PRD market in order to build PRD as extended home market for the airline group. To assist the Marketing Manager to deliver all brand, marketing and Public Relations activity across the region.

 

Key responsibilities and tasks

Marketing

• Support the development and execution of the GBA marketing communications plan for the airline group in PRD, our extended home market. Incorporate known initiatives from other business units ranging from brand, product & service, fare promotions, and other positive corporate stories.
• Assist Marketing Manager to prepare communication briefs with input from other PRD sales and business development teams, and execute campaigns to meet marketing and business objectives.
• Assist Marketing Manager to execute each campaign from project initiation, ideation, media and channel planning, content production, execution, to post-campaign result measurement and evaluation
• Work closely with the PRD Business Development and other sales teams to promote the awareness of CX intermodal offerings and grow CX sales in PRD. Prepare local marketing collateral, e-collateral to suit local campaign and promotional needs. Ensure local collateral stock levels are maintained appropriately
• Work with agency partners to effectively adapt global marketing materials to maximise regional market relevance and impact. Review proposed local language and against local culture to flag cultural sensitivities when global and regional campaigns are applied locally
• Assist to develop local partnerships aligned with the global partnerships strategy to promote airline group’s brand in the GBA region
• Achieve all brand Key performance Indicators for the region
• Utilise marketing activities to recruit Marco Polo, Asia Miles and Registered Users members and gather consumer data. Undertake initiatives to increase the engagement with Marco Polo members as required.  
• Actively promote new product and/or ancillary features to generate additional revenue
• Assist with the organisation of local sales and trade events as required

Public Relations & Social Media

• Help to build and maintain strong local media relationships, contacts, and database
• Engage and manage relationship building with traditional and new media in the region
• Arrange and support local media events, familiarisation trips, management interviews and public speaking and engagements as required for the region
• Assist to create positive stories for the Airline(s) with local relevance and appeal
• Assist to manage the social media content strategy and report on engagement and performance of social channels as required

Insights

• Assist to collect regional market intelligence in association with competition analysis and consumer trend  monitoring
• Search for and monitor potential reputational issues arising in the region and support the Marketing Manager for preemptive actions and risk mitigation

Agency Management

• Coordinate with marketing and public relations agencies and ensure that agency and marketing partner output is on-brand
• Prepare marketing briefs for local marketing materials / needs

Emergency and Accident Communications

• Emergency and Accident and Crisis Response responsibilities as required

 

Qualifications / Experience

• A minimum of 5 years’ relevant experience
• A university degree in marketing, communications, business administration or other related disciplines
• A strong understanding of the PRD (especially Shenzhen) market & consumer behavior
• A strong understanding of the nature and usage of different media channels for effective communications
• Excellent Chinese and English writing skills. Native in Mandarin, fluent in English. Proficiency in Cantonese will be an advantage.
• Strong analytical skills – must be able to assemble and interpret data, create executive summaries and deliver business insights
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
• Strong problem solving and project management skills – able to identify, analyze and propose solutions to various business or execution issues
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working on multiple projects simultaneously
• Discreet individual, who can be trusted with confidential material
• Good media relationship will be an advantage
• Experience in airline, travel, or hospitality industry will be an advantage
  

Great Careers in a Great Team!

鉴于近期发现有假冒国泰航空人事部之名在社会上公开发布虚假招聘信息一事，我们特别提醒大家务必要通过国泰航空正规的招聘渠道，包括国泰航空官方网站，北京及上海外航服务公司官网以及前程无忧、智联招聘、猎聘网等正规招聘网站获取招聘信息，并提交相应的申请，以防止个人信息被不法分子利用及个人利益受损的风险。
此外，我们全新的招聘渠道—微信招聘平台已于近期全面上线，大家只需要关注国泰航空官方微信服务号，在菜单栏选择“加入我们”，即可轻松获取最新的招聘信息，员工福利等一系列详细信息。我们期待着更多对航空有热情的专业人士加入我们，共同携手开创更加美好的未来。

Our background

Cathay Dragon, an affiliate member of oneworld, is a Hong Kong-based international airline, and a member of the Cathay Pacific Group. Established in 1985, the airline now operates a fleet of 19 A330-300s, eight A321s and 15 A320s providing quality passenger and cargo services. The airline's network covers 53 destinations across the Asia-Pacific region, including 23 in Mainland China.

Cathay Dragon operates about 400 flights a week to the Mainland, offering quality services to passengers around the region. The airline’s expertise has been recognised in its winning the Best Airline – China category for six consecutive years in the respected Skytrax passenger survey. It has also been voted "Best Regional Airline Asia" in the survey in 2011, 2013 and 2015, as well as “World’s Best Regional Airline” in 2010, 2011, 2013 and 2015.

Cathay Dragon aims to ensure that its passengers’ in-flight experience is as enjoyable and as comfortable as possible. The influence of traditional Asian hospitality is felt on each Cathay Dragon flight through the personal service and attention to detail provided by dedicated and professional cabin staff. The airline is committed to continuous improvements in service to provide its passengers with an even more pleasurable and comfortable flying experience.

You could find more positions on our Career Website:
https://careers.cathaypacific.com/jobs/search