上海 [切换城市] 上海招聘

数据分析师 Data Analyst

盟博广告(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2019-08-07
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:0.8-1万/月
  • 职位类别:大数据开发/分析

职位描述


We are looking for an energetic and enthusiastic Data Analyst/Scientist, who’ll be responsible for analysing digital and e-commerce data, providing insights, analysis and recommendations, tracking media costs, researching consumer behaviour, exploring market trends, for internal and external stakeholders, contribute to the overall achievement of the agency and our client’s digital, media and e-commerce ambitions and performance.

Ultimately, the analyst will work on providing recommendations to agency teams on media budget allocation and spend on marketing budget efficiently and target audience through the bespoke agency tools.

This role is required to work across multiple stakeholders, data platforms and BATJ partners platforms. This includes, data processing, building and managing analytics projects, consolidating reporting and dashboards, as well as helping with other analytics requests for the rest of the organisation.

This role will help the analytics function within the agency to provide action-based analytics and interpretation of media, digital, e-commerce, retail for our clients.

Attributes
  • A creative thinker who likes to push boundaries thinking "outside of the box", finding new avenues to grow revenue
  • High attention to details
  • Logical approach to all tasks, with the ability to write strong rationales to back up their analytics approach
  • Team player

  • Bachelor's/Master's in Mathematics, Statistics, Computer Science, Physics or Engineering
Skills
  • Strong in analytics and problem solving. Experienced with predictive modelling, data mining and analytical tool. Proficient with SQL/Python/R/SAS and etc.
  • Ability to write easily understandable and maintainable code in multiple programming languages
  • Proficiency in MS office Excel, with ability to build macros, API and structured databases by utilising MS office.
  • Good logical thinking with the ability to synthesize information and generalize the pattern.
  • Knowledge of digital display, and working knowledge of other biddable platforms (video, social, search).
  • Analyse audience data in smart and meaningful ways to drive insight and customer engagement for our clients
  • Support market-leading programmatic platforms and develop strong working relationships with key media and tech partners
  • Explore the expanding programmatic ecosystem across devices and formats
  • Develop dashboards to monitor campaign budget distribution and performance of paid ad campaigns
  • Looking to develop their experience in Analysing competitive research and benchmarking data
  • Analyse digital, website and campaign optimizations
  • Work closely with planning and strategy teams to identify opportunities for new client acquisition

职能类别: 大数据开发/分析

公司介绍

盟博由IPG集团创建,管理集团内部全球范围内所有媒体相关资产,公司专注于帮助客户实现营销投资收益***化,为客户创造更加辉煌的经营业绩。

通过对集团旗下各公司的投资以及在不同领域上的广泛合作,使盟博成为“核心引擎”,从而打造一流的市场表现。为实现这一理想目标,盟博管理层将引领全体员工致力于发展以下5大核心经营战略:
数字化效率
科技赋新
创意脑库
人才优势
卓越的商业竞争力
盟博在全球范围内的媒体承揽额达三百亿美元,拥有6500名营销专家,遍布全球90个国家。我们致力于在最短的时间内于不同领域中都形成我们***的营销技巧,充分利用数字媒体并实现技术创新,在熟练掌握媒体优化组合复杂性的基础上,为客户提供更具战略性和创造性的媒体解决方案。

盟博旗下各家代理商坚持以比同行更诚信更高效的品质服务客户,帮助客户将潜在的商业机会变为可能,找到那些最终成为其最忠实最具影响力消费者的潜在顾客群。
 

联系方式

  • 公司地址:上海市淮海中路淮海国际广场15F (邮编:200031)