上海招聘

Responsibilities:

- Support to develop annual media plan, strategy and budget allocation for the whole and assigned product portfolio (as it fits with overall master brand strategy and corporate strategy)

- Campaign media planning and performance review to continue to optimize media effectiveness and efficiency

- Set media model and adjust media pattern according to business needs, test and learn to apply for overall brand

- IP sourcing and collaboration and deeply implement with media campaigns

- Drive media innovation with new model, technology and big data

- Projects management for related marketing/media programs

- Coordinate and support LSM marketing media activities

Requirements:

- Bachelor degree or above

- Rich media & digital planning experience, 8-10 year of working experience, FMCG background is preferred

- Independent campaign management capabilities and experiences

- Strong ability and experiences in some focused territories including data driven mkt, programmatic media buy, ecommerce media or content/IP/Celebrity engagement, etc.

- Ability to think and act both strategically and tactically from developing strategic plans, working with large amount of data and apply data insights to test hypotheses and deliver high quantify results

- Loving to innovate, quickly catching up the new digital / media trend and consumer behavior and always keep study

百胜中国控股有限公司是中国领先的餐饮公司，致力于成为全球最创新的餐饮先锋。自从1987年***家餐厅开业以来，截至2020年6月底，百胜中国在中国的足迹遍布所有省市自治区（港澳台除外），在1400多座城镇经营着9954家餐厅。2020年，百胜中国位列《财富》美国500强排行榜第361位。百胜中国于2019年、2020年连续两年入选彭博性别平等指数，并荣获中国杰出雇主认证。
百胜中国从Yum! Brands（纽约证券交易所代码：YUM）分拆出来之后，于2016年11月1日独立在纽约证券交易所上市，股票代码为YUMC。百胜中国于2020年9月10日在香港联合交易所主板正式挂牌上市，股票代码为9987。百胜中国在中国市场拥有肯德基、必胜客和塔可贝尔三个品牌的独家运营和授权经营权，并完全拥有东方既白、小肥羊、黄记煌和COFFii & JOY连锁餐厅品牌。百胜中国亦与Lavazza合作，于中国探索及开发Lavazza咖啡店品牌概念。