上海招聘

工作职责:

1. Develop strategy, drive & execute overall CRM / Rewards program (product, communication, benefit) in HQ

2. Recommend innovative ideas and customer experience of Trip.com Rewards by optimizing touchpoint, awareness and engagement at our APP, website, owned channels working to ensure the CX vision is executed.

3. Negotiate resources internally and externally to drive member’s benefit and rewards.

4. Design and optimize customer journey from optimizing membership sign up flow, building customer segmentation, planning customer lifecycle & automation, driving repurchase to sustain brand growth

5. Monitor and review the retention of direct and repeat customers and analyze overall brand Customer KPIs i.e. lifetime value, retention, activation, avg. visits and revenue

6. Lead regional team, product marketing team to develop CRM priority, drive CRM projects, platform and tools that meet business objectives and expectations.

7. Measure effectiveness, ROI and manage budget related to CRM activities

8. Partner with BI team to automate and share reports, including monthly CRM dashboard

任职资格:

1. 4 years of marketing experience, with a focus in CRM

2. Demonstrate strong customer-centric focus to communications

3. Passion for understanding consumer insights and consumer/behavioral analytics

4. Strong quantitative, analytical, segmentation and targeting strategy

5. Experience in managing regions/ working with regional teams is a plus

6. Excellent communication skills in English. Chinese language skills would be a plus but not mandatory.

Trip.com Group Limited (Nasdaq: TCOM) is a leading one-stop travel service provider consisting of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites, and 24/7 customer service centers. Founded in 1999 and listed on Nasdaq in 2003, Trip.com Group has become one of the largest travel companies in the world in terms of gross merchandise value.
携程集团（纳斯达克股票代码：TCOM）是一家领先的在线旅游服务提供商，旗下品牌包括Tirp.com，携程，天巡和去哪儿。携程集团能够整合复杂的旅游相关信息并通过其先进的移动端app，网站以及24小时无间断的免费客户服务中心提供旅游产品预订和服务，帮助商务和休闲游用户获取信息，降低成本。携程集团自1999年成立、2003年纳斯达克上市以来发展迅速，已经成为全球***的旅游服务提供商之一。