Public Affairs Manager-重庆
惠普公司
- 公司规模：500-1000人
- 公司行业：计算机服务(系统、数据服务、维修) 计算机软件
职位信息
- 发布日期：2013-04-26
- 工作地点：重庆
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：政府事务管理
职位描述
Description
Develops hp's public affairs programs, including government relations, public policy, public relations, philanthropy, education programs, and internal/external communications. Communicates and represents hp's values, philosophies, policies and strategies to internal and/or external constituencies. Enhances hp's image, identity and relations with communities, educational institutions, government agencies, industry leaders, employees and stockholders. Interacts with community organizations, educational institutions, and government agencies to influence public perceptions, laws and regulations that advance the business interests of the company. Develops hp's public policy and regulatory objectives after analyzing the impact of laws and regulations on hp and identifies potential solutions. Utilizes expertise in government affairs, education, philanthropy, and public relations to help hp's business teams meet their strategic business objectives.
Applies advanced subject matter knowledge to complex business issues, and is regarded as a subject matter expert.
Frequently contributes to the development of new ideas and methods. Works on complex problems/projects where analysis of situations or data requires an in-depth evaluation of multiple factors. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
May provide mentoring and guidance to lower level employees. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients.
Qualifications
Education and Experience Required:
Typically a Bachelor's degree or equivalent experience and 6+ years related experience or Master's degree and 4-6 years experience.
Critical Competencies to Drive Business Results:
Communication Strategy
Plans and executes an integrated creative & media strategy for Business to Business (B2B) and B2C
Marketing Initiative Management
Orchestrates the creation of marketing collateral and activities to generate robust market demand
ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Global Project Management
Applies understanding of global project requirements and challenges to work with others in effectively managing projects of this scale.
Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
Develops hp's public affairs programs, including government relations, public policy, public relations, philanthropy, education programs, and internal/external communications. Communicates and represents hp's values, philosophies, policies and strategies to internal and/or external constituencies. Enhances hp's image, identity and relations with communities, educational institutions, government agencies, industry leaders, employees and stockholders. Interacts with community organizations, educational institutions, and government agencies to influence public perceptions, laws and regulations that advance the business interests of the company. Develops hp's public policy and regulatory objectives after analyzing the impact of laws and regulations on hp and identifies potential solutions. Utilizes expertise in government affairs, education, philanthropy, and public relations to help hp's business teams meet their strategic business objectives.
Applies advanced subject matter knowledge to complex business issues, and is regarded as a subject matter expert.
Frequently contributes to the development of new ideas and methods. Works on complex problems/projects where analysis of situations or data requires an in-depth evaluation of multiple factors. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
May provide mentoring and guidance to lower level employees. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients.
Qualifications
Education and Experience Required:
Typically a Bachelor's degree or equivalent experience and 6+ years related experience or Master's degree and 4-6 years experience.
Critical Competencies to Drive Business Results:
Communication Strategy
Plans and executes an integrated creative & media strategy for Business to Business (B2B) and B2C
Marketing Initiative Management
Orchestrates the creation of marketing collateral and activities to generate robust market demand
ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Global Project Management
Applies understanding of global project requirements and challenges to work with others in effectively managing projects of this scale.
Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
公司介绍
惠普（HP）公司成立于1939年，是一家业务运营遍及全球170多个国家和地区的高科技公司。我们致力于探索科技和服务如何帮助人们和企业解决其遇到的问题和挑战，并把握机遇、实现愿景、成就梦想。我们运用新的思想和理念来打造更简单、更有价值、更值得信赖的技术体验，不断帮助客户改善其生活和工作方式。
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job