上海招聘

Main Responsibilities:

Consumer and market research competence

?Propose, lead and coordinate various researches generated from both local and regional marketing team.

?Analyse and integrate research results into actionable insights to deliver business objectives and support growth strategy.

?Communicate analysis to each stakeholder in order to influence them to take action and align recommendations.

?Closely work with global CMI team on global lead project to make sure our local perspective can be fully embedded.

Business analysis and planning

?Actively participate annual PMP and ABP business planning, ensure data and consumer insights feed into business plan.

?Monthly business progress tracking, and keep on develop and fine-tune clear and concise tracking report.

?Work with business division to understand the reason behind and propose actions to improve and grow.

NPD expertise

?Be active part of developing NPD strategy and make sure it’s centralized in consumer needs.

?Design and implement consumer exploration and validation process aiming to develop winning NPDs, using both traditional solutions and new tool of TMIC.

Winning in EC

?Drive Tmall Strategy Center practice, with the end objective of both building brand and growing EC sales.

?Keep close cooperation with TMIC team, ensuring we gain enough resource from them to help us exploring the market and category trend using their big data.

Qualifications:

?Bachelor Degree or above;

?Fluent English communication skills

?Total 5+ years of research experience in multinational companies, of which 2 years’ experience in CMI team of FMCG companies is preferred.

?Solid knowledge of market research methodologies both in quantitative and qualitative, and be able to provide business insights through research data.

?Be familiar with researches of NPD related and TMIC.

?Think strategically, working independent with down to earth attitude.

?Strong communication skill and land insights and messages in a compelling way.

?Be familiar with traditional market research methodologies as well as be curious on learning the new techniques.

Main KPIs: OT Growth and Market share,No. of winning NPD, green results in consumer test,A good case of using Strategy Center

Key Interfaces:

Internal: BRAND MARKETING TEAM, EC MARKETING TEAM

External: TRADE MARKETING TEAM, EC SALES TEAM, APAC REGIONAL MARKETING TEAM,GBU TEAM

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.