上海招聘

Business Context and Job Summary

This role supports the business function(marketing, Media, etc) in Unilever.

The insight interface position is the guardian and single point insight consultant for all things related to translating big data learning into business actions and visualisation. It is a business facing role required to work with multiple stakeholders in marketing, CMI, Trade, E Commerce, Media, Finance and research agencies to deliver inspiration, provocation, transformation and growth to the business.

Expected Work and Scope of Role

Based on understanding of business needs from different teams, leverage the output from algorithm or NLP tools, etc. to build visualized data dashboard or interaction interface with insight for users to read data and take action more efficiently This is a pivotal and core connecting role. · Key role is to connect NLP/machine learning coding team with marketing, media etc business function teams. ·Translating business questions to big data analysis questions and brief the NLP/coding team. Consolidating and visualising insights from big data, and making it user-friendly. · Monitoring, analyses and course correction of innovation, execution, and communication projects · Ensures that market/consumer knowledge is shared, understood and acted upon within the team

All of the above will also involve business partnering and problem-solving skills

Candidate Profile

The successful candidate will have experience in managing a variety of research challenges and methodologies, comfortable managing multiple brands, categories and stakeholders at the same time, strong business partnering skills and ability to think about the bigger picture. He/She will be inquisitive, challenge the status quo, think strategically and decipher multiple information sources into a succinct story and point of view. This candidate should have strong initiative, unlocking growth opportunities and driving it down into business actions. He or she will demonstrate a positive attitude can-do outlook, possess strong communication, persuasion and storytelling skills both written and verbal to work with different functions and regions.

• At least 3 years of experience in market research (agency partners or in-house experience)

• Fluent English for daily communication and good presentation skills

• Working knowledge of key measurement tools: Nielsen Retail data, Household Panel data, Millward Brown Tracking data etc

• Working knowledge in standard qualitative and quantitative methodologies

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