上海招聘

Developing deploying and managing innovative digital analytics and reporting for the websites and apps.

Identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue.

Serves as the subject matter expert for web and digital marketing analytics tools A/B and multivariate testing tools ecommerce testing tools and the tag management platform.

Provide guidance and monitor implementation strategy for websites managed by Global Publishing Services (GPS) and other teams across all areas of the Group. These will include: tag management and web analytics, Search Engine Optimization (SEO), website accessibility, website quality reviews, Information Architecture, Management Information. In addition, Search Engine Marketing (SEM), provide insightful analytics reporting, Accessibility Reviews and adoption of industry best practices.

Work closely with management of Staff and Public channels to implement optimization strategies as well as to actively audit and analyze Group websites to mitigate risk, enhance effectiveness, user experience and the sites ‘overall quality.

工作要求

Should have post-secondary education – either at the degree level or a relevant professional diploma or certificate

3 - 5years’ professional experience in website optimization and web analytics field

Knowledgeable in SEO best practices, Baidu, Google Analytics, Web trends, WCAG and other website standards (W3C)

Proficiency in website quality and SEO tools such as Site beam, Google and Bing Webmaster tools, other external tools

Perceived as a Subject Matter Expert in Google Analytics Adobe/Omniture Site Catalyst or other Tag Management Platforms and large-scale A/B and Multivariate testing tools

Working knowledge of Adobe Marketing Cloud tools including Analytics Target DTM and Audience Manager

Strong understanding of Digital Marketing and ecommerce strategy and design

Excellent English verbal and written communication skills (Must)

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利用人工智能，移动互联网技术、云平台，大数据构建大物流生态。打造一条有价值的人工智能，大数据，云配货等物流服务平台，创造有价值的供应链和有价值的产业链，成为行业备受尊敬的高科技公司。