上海招聘

Purpose & Overall Relevance for the Organization:

Position the trademark as the best Sports Performance and Sport Style brand in key cities through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives in communication, PR, consumer events, out of home, prints and grass-roots marketing.

    

    

Key Responsibilities:

    

Planning

    

?          Understand national GTM plan, especially the marketing calendar.

    

?          Pro-actively develop and recommend communications, PR, out-of-home, prints, events and their derived programs according to the key cities marketing plan.

• Suggest investment flows of the key cities marketing activities based on the key cities specific preferences towards the promotional channel and the national marketing plan
• Suggest how to strategically position the trademark to convey the brand as innovative and inspirational.
• Provide input into the annual and quarterly key cities marketing plan in close coordination with the local agency.

                

?          Create comprehensive action plans for all key cities brand communications projects with the aim to cost-effectively maximize brand and (new) product exposure.

• Identify how national communications can be adapted and implemented or developed to key cities initiatives.
• Develop rollout plans that are in line with the ranging plan, national marketing plan and time frame.
• Constantly liaise with Franchise Ops and Sales and with other communications disciplines to ensure smooth implementation.

                

?          Proactively support all national brand asset activities with aim to position the brand as set out in the objectives.

    

?          Identify key cities communication opportunities, as well as opportunities for Co-ops & Co-branding.

    

?          Transfer key cities brand communications knowledge to sales teams and ensure consistent understanding towards marketing concepts among all sales persons to maintain a professional team image and a health brand image in front of customers and consumers.

    

?          Interact with customer on customer involved meetings to understand and digest customer demand and market trend, serving as first hand input for regional market calendar development.

    

Management

    

?          Deliver the marketing plan at key cities level with high quality.

    

?          Manage the key cities marketing plan and strategies so as to align with the company marketing plan.

    

?          Manage and oversee all aspects of communication, product marketing, sports promotion activities; secure high quality implementation of all marketing initiatives.

    

?          Assist in sourcing of all (locally produced) Brand Communications material at the lowest price while still maintaining good quality and standards.

    

?          Assist to provides briefings to the Retail team to convey the desired presence and image at retail.

    

?          Implement quality control systems for production of all materials containing logo.

    

?          Assist to establish and maintain system to track and restock inventories for all related materials.

    

?          Maintain and co-ordinate processes with the Retail Department and the Sales department that ensure timely campaign in-store implementation around the country.

    

?          Track and post evaluate campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports and hand in to HQ team.

    

    

Systems and Processes

    

?          Work out the progress report to track planned programs.

    

?          Implement control systems to guarantee high level of integrity.

    

?          Maintain process to ensure the company purchases the right services.

    

    

Financial

    

?          Propose the key cities marketing working budget proposal to support the key cities marketing plan.

    

?          Maximize use of the budget.

    

?          Ensure appropriate and ethical use of budget.

    

?          Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted.

    

 

    

Training

    

?          Serve as specialist for sales team on marketing plan knowledge.

    

    

Others

    

?          Other job-related work assigned from leader.

    

    

Group competencies:

    

?          Communicate with others.

    

?          Manage relationships and diversity.

    

?          Planning and organizing.

    

?          Analysis and problem solving.

    

?          Learning and self-development.

    

?          Manage Business (Processes and Projects) if applicable.

    

?          Manage and Develop People if applicable.

    

    

Other competencies

    

?          Creative/design/ art direction sense.

    

?          Conceptual understanding of marketing as brand building tool.

    

?          A passion for and an understanding of sports performance and sports style along with the desire to translate the passion into building the brand in the region.

    

?          Strong team player.

    

?          Very high level of integrity.

    

?          Data analysis skills, planning skills.

    

?          Communication skills.

    

?          Basic sales skills and customer service knowledge.

    

?          Negotiation skills.

    

    

KPIS:

    

?          Overall

• Net sales for region
• Pre-order sales for region
• Sell through target
• Regional category growth
• Brand Communication
• Brand image tracking (NPS)
• Calendar compliance
• Stay within MWB

                                    

    

Requisite Education and Experience / Minimum Qualifications

    

?          Experience

• Over 5 years of proven marketing experience encompassing sales, marketing, strategy management and trade marketing management with major CG & Retail companies.
• Well-developed ability to develop, manage and guide strategic marketing activities.
• Excellent business partnering skills and the ability to work closely and cohesively with sales and operations teams.
• Education
• Bachelor's Degree in marketing related discipline is required.
• IT skills
• Outlook – basic
• Word – advanced
• Excel – advanced
• PowerPoint – advanced
• Business Objects – basic
• Language skills
• Fluent in English and Mandarin (written and spoken).
• Mandarin Chinese as native language preferred

VS.talent Consulting, an executive search firm dedicates to the Sports and Luxury Lifestyle industry only.

Begin by understanding our customers' unique corporate culture, recruitment processes and specific requirements for individual placements, our consultants are consistently offering them the best possible personalized services accompanied with the in-depth knowledge of the sports and luxury lifestyle sectors and the passion for excellence. We always insist on concentrating and being professional, the hope to build up a long term relationship and develop a sincerely partnership with both our clients and candidates.

Sports and Luxury Lifestyle which are regarded coming down in one continuous line - for a high quality life, from where also come out the philosophy of life - Our Vision: Intense living, living magnifique. Together we inspire a touching future.