上海招聘

The Lincoln Retail Marketing Specialist is responsible to support the development of Lincoln regional & dealer experiential event strategy and implementation, coordinating with cross functional marketing team (CRM, Brand, Digital) as well as sales, PR, and dealers to ensure on-time and flawless delivery to better enhance Lincoln brand awareness and conversion.
 
Key Roles and Responsibilities of Position 

• Support Road Show Strategy development and implementation; coordinate with cross-function teams, agency partners, and Lincoln dealers to deliver programs
• Support the establishment of regional experiential events, including Lincoln experience engagement events, test drives, and other activities to support brand campaigns, product launches and dealers
• Lead regional event concept and strategy development
• Lead agency pitch and SOW development, including event format, design and requirements
• Lead detailed event execution manual development
• Lead dealer communication for event briefing and KPI set-up
• Control the event timeline and on-site event quality
• Liaison with external parties and strategic partners, support marketing function to define and create appropriate customer experience, in order to enhance brand awareness and generate more business opportunities.
• Maintain yearly roadshow calendar, and publish an updated version regularly to all parties involved
• Develop event evaluation metrics, apply pre and post marketing event evaluation reports and communicate the success, and lesson learned of each event to management,  including budget recap, KPI performance, customer and dealer feedback for future improvement
• Manage event agency and all other relevant agencies to work out the best way to support marketing objectives.
• Manage and track budgets, according to the company's financial requirements.

 
KEY COMPETENCIES:

• Can do attitude and team spirit
• Able to think strategically, but willing and able to roll up his/her sleeves to help implement
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships with internal and external partners and stakeholders
• Has a sense of urgency in this rapidly changing environment and is dedicated to deliver timely
• Dealing with Ambiguity - Ability to deal with uncertainty
• Good analytical abilities and can pick up new systems / tools quickly
• Ability to communicate a business vision for internal and external partners including goals & results
• Ability to handle multiple assignments and projects concurrently
• Strong relationship building skills, including negotiation & executive interaction, ability to coach others
• Proven success in leading experiential event strategy development and implementation; familiar with lead generation/ collection, experience in premium Auto brand or luxury goods is preferred
• Preferred previous experiences Prior experience in event management, road show planning and implementation, Experience in China auto industry and /or in luxury brands (non-auto) will be extremely beneficial
• Knowledge of Lincoln product is a plus
• Have the ability to work within a diverse (cultural, functional and geographic) environment
• Ability to travel as required

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。