上海招聘

Main Responsibilities:

?Support on online brand communication

-Support to land NPD/thematic communication campaign/MEGA festival (*** category) on key e-Commerce platforms

-Lead and drive excellent social content development (*** category) to social network including e-Commerce platforms and other digital social platform to different target group.

-Lead online merchandising material development (*** category) ex. product page, UED improvement across all e-Commerce platforms

-Lead brand hub in RED and Tmall development & utilization

-Social media management for Wechat/ Weibo/ Red

?Support on product assortment management

-Manage e-Commerce product assortment of NIVEA *** category across all online business platforms including TM, JD and VIP

-Understand online platform business model via deep diving into external & internal reports and frequent visits to business partners, so as to launch different new product mix to respective platforms

?On-line consumer understanding

-Utilize external & internal data tools to track brand on-line performance and generate learnings for internal teams

Qualifications:

?Bachelor Degree or above;

?Fluent English communication skills

?2-3 years working experience in e-marketing, marketing or EC field;

?Familiar with content seeding, digital campaign mechanism and good data sense

?Self-motivated, eager to learn in digital & EC marketing;

?Strong communication skills with internal & external teams;

?International FMCG company with strong project management skills is preferred

Main KPIs:

-Social buzz enhancement in RED by 50%

-Mega event/EC resource: Tmall FS OT GR 20%

Key Interfaces:

Internal: EC, Brand

External: Agency

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.