上海招聘

Responsibility:

- Develop and maintain APP and mini program as sales tools to support BC business

- Enhance customer’s experience, support RC business in expansion of traffic, engagement & conversion

Digital campaign

- Assist to develop digital marketing strategy according to brand objectives, through analyzing consumer & BC’s digital behavior under Mary Kays’ core business model

- Identify KPIs and formulate a continuous improvement plan for digital marketing and consumer & BC’s engagement

- Lead implementation of a digital marketing activities, including performing analysis, to improve ROI and identify value creating opportunities.

- Assist to develop and manage brand content, coordinating with internal team to implement appropriate brand campaigns to improve consumer recruitment and engagement on digital channels

- Understand and support integration with digital platform during CRM project development

- Take responsible for developing new digital tools and integrating within business scenarios of Mary Kay

Social-commerce development

- E-Store marketing intelligence

- Assortment & SKU planning & deployment

- Develop and implement on line page optimization programs for existing and new customers

- On line brand campaign/activities development to drive traffic and improve conversion rate and execution/result tracking

- Manage creative agency to ensure best practice and execution

- Assist in big IP campaign with T-mall (if needed)

Project management

- Manage marketing content and work closely with internal relative teams and digital agency

- Develop execution procedure & plan for each online campaign

- Day-to-day maintenance of website, we-chat, brand internal apps etc. social media content

- Partner with all departments in terms of requests related with design, renew and update on the website, app, mini-program, etc

Requirement:

1. Bachelor’s degree in business, digital marketing, communication or eCommerce related field.

2. +5 years of experience within a multinational company responsible for setting and executing digital marketing strategies, including but not limited to eCommerce and social media management, and experience at cosmetic/luxury/ industry or agency experience will be a plus.

3. Knowledge of Chinese digital landscape, well understanding of eCommerce and social media platform and how to leverage on it to achieve brand objectives.

4. Self-motivated and good communication skills with the ability to effectively interact with employees of all levels and from various business groups, ability to build and maintain strong relationships with both internal and external business partners.

5. Good data interpreter, understand and analyze digital analytics transform into actionable solutions.

6. Fluent in Mandarin and English, Proficient with Microsoft Excel, PowerPoint and Word.

1963年，玫琳凯·艾施***在美国德克萨斯州达拉斯市创办了玫琳凯公司，从此开始了一段非凡的商业传奇。如今，玫琳凯已成为全球顶尖的美容品牌和直销商，年销售额逾35亿美元。玫琳凯业务遍布全球超过35个国家和地区，拥有超过300万名销售队伍。

玫琳凯（中国）化妆品有限公司是玫琳凯公司在中国的全资子公司，成立于1995年，行政中心位于上海恒隆广场。同时在杭州经济技术开发区建有一座占地面积达7.2万平方米，年产量达到1.8亿件的亚太生产中心，该中心为美国本土以外唯一一家海外生产中心。经过十余年的发展，玫琳凯中国已成为玫琳凯在全球最大的市场，并在全国各主要省市均设有分支机构。

玫琳凯中国自成立以来，一直秉承玫琳凯"丰富***人生"的全球使命，以及"不求回报地帮助别人"的乐施精神、"你希望别人怎样待你，你也要怎样待别人"的黄金法则、"让我感觉自己很重要"的理念和"信念第一、家庭第二、事业第三"的生活优先次序等核心价值观。在玫琳凯，"P"和"L"不仅代表"利润（Profit）"和"亏损（Loss）"，更代表"人（People）"和"爱（Love）"。玫琳凯中国对每一位玫琳凯人都有着四个不变的承诺：幸福生活的保障、独特文化的体验、全面成长的摇篮及社会价值的体现。2011年，玫琳凯中国连续10年连续5次入选《财富》（中文版）杂志"卓越雇主——中国最适宜工作的公司"，也是目前唯一一家连续5次获此殊荣的企业。

目前由于公司业务不断发展壮大，诚邀您加入玫琳凯大家庭！成为玫琳凯在中国发展的新动力！

电话：2208 8888