上海招聘

Job Summary:

• This position will contribute to the growing success of Company in China by managing marketing communications for the category initiatives and brand campaigns. We’re looking for an experienced marketer with multi-channel brand marketing experience (strong digital channels marketing experience preferred) to develop and manage compelling content for program communication, promotion, new users acquisition and engagement. This role will directly impact building brand equity and achieving business growth objectives.
• span>

Key Responsibilities:

• Develop and execute marketing campaigns, promotions and tactics for in and out of stores to dial up brand-level communication; support each campaign awareness and engagement with target segments.
• Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
• Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization
• Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
• Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.
• Support regional marketing to provide social content, define local KOL marketing initiatives and program.
• span>

Job Requirements:

• 5+ years of marketing experience, including marketing communications, brand marketing, positioning, creative & copy development
• CRM experience with a sound understanding of loyalty program preferred
• Digital marketing experience strongly preferred
• Curiosity towards market landscape, emerging trends, and industry prospects
• Strong analytical understanding and proven capability to drive and inform creative-relevant business decisions and strategy/tactics development
• Outstanding verbal and written communication skills in both English and Chinese
• Solid project management experience to meet deadlines, achieve goals, and balance multiple priorities
• Passion for customer experience
• Results oriented
• University degree or above
• Advertising agency or lifestyle brand experience a plus

VS.talent Consulting, an executive search firm dedicates to the Sports and Luxury Lifestyle industry only.

Begin by understanding our customers' unique corporate culture, recruitment processes and specific requirements for individual placements, our consultants are consistently offering them the best possible personalized services accompanied with the in-depth knowledge of the sports and luxury lifestyle sectors and the passion for excellence. We always insist on concentrating and being professional, the hope to build up a long term relationship and develop a sincerely partnership with both our clients and candidates.

Sports and Luxury Lifestyle which are regarded coming down in one continuous line - for a high quality life, from where also come out the philosophy of life - Our Vision: Intense living, living magnifique. Together we inspire a touching future.