上海招聘

Position Overview

Reporting to the VP of Marketing, the Marketing Analyst is responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness, he/she is responsible for the collection, analysis and reporting of "lead to sale" related data in an on-going effort to measure performance and support business decisions.

The ideal candidate will have experience planning and managing various research projects, and be able to work closely with senior management to interpret findings.


Responsibilities

? Collect, analyze, evaluate and report data in order to increase marketing productivity
? Work closely with Sales Analyst, collect sales records & trends and evaluate performance measured against sales quotas
? Develop models and reporting structure that identify costs
? Analyze results and set up reports containing respective conclusions, ideas and general guidance
? Ensure accuracy and timeliness reports and communication with key stakeholders
? Assist management in developing and reviewing the marketing budget
? Generate ad hoc reporting for Sales & Marketing management.
? Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations
? Design research projects that answer specific business questions
? Conduct market research to: analyze competitors, determine brand perceptions, evaluate market penetration; understand customer needs
? Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
? Complete competitive analysis to maintain our competitive advantages


Job Requirements
? University Diploma/College degree in business, marketing, or equivalent 5 to 7 years in a related field
? Ability to build and maintain complex computer applications and programs that perform analysis, organize data and create reports from various sources
? Ability to co-ordinate and manage simultaneous data analysis requests of varying size and scope
? Strong communication skills, both written and verbal, with the ability to convey complex information to top management
? Strong interpersonal skills with the ability to work independently and within a team environment
? Strong knowledge of MS Office applications including Word, Excel, Project & Powerpoint
? CRM knowledge is a plus
? Excellent group presentation skills
? Bilingual: English and Mandarin Chinese


About Us

EF English First is a division of EF Education First and is a network of local language schools that allow students of all ages to learn English without leaving their home countries. In China, there are over 100 EF centers with the majority of them based in Shanghai, Beijing, Guangzhou and Shenzhen.
For more information, please visit: www.ef.com.cn

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.