上海招聘

Report to: Senior E-Commerce Manager, Eucerin

Department: Eucerin GC

Location: Shanghai, China

Main Responsibilities

1. Promotion Plan Execution & Analysis

• Execute Tmall store business plans and promotion evaluations together with TP.

• Continuously optimize e-store portfolios.

• Monitoring minisize quarterly forecast and tracking logistic status with supply chain colleague.

2. E-Marketing related tasks implementation

• Work with TP to develop monthly paid media plan.

• Monitor and analyze paid media ROIs.

• Coordinate with TP to implement online store visual design & optimization, which including right product, right picture, right content in line with brand positioning etc.

• High quality execution of brand campaigns landing on Tmall platform.

• Implement on-site marketing activities to drive traffic and boost sales.

3. Business Analysis & Reporting

• Ongoing analysis of key business metrics including key item sales, e-store traffic, conversion analysis, paid media advertising ROI, content ROI, data bank.

• Conduct tracking of competitor activities to improve market intelligence.

• Develop and maintain eCom channels data dashboard.

• Manage weekly data analysis reporting to team.

4. Relationship maintenance of e-retailors & TP Partner

• Build and maintain effective business relationships with Tmall.

• Daily communication with TP, and ensure working efficiency of TP team.

5. Budget tracking and monitoring

• Manage and track given budget of GWP and on-site marketing budget.

6. Sales administrative work

• Maintain TP ordering and taking care of internal system entries.

• Perform other related administrative tasks.

Qualification & Experience

• Bachelor degree or above with 1-2 years’ experience in Sales, E-commerce experience is preferred.

• Good understanding in Ecommerce key account management or TP operation.

• Strong execution and project management skills.

• Good communication skills with good English ability.
  

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.