上海招聘

  

Job Title: Species Marketing Manager

  

Report to: Regional Marketing Director Animal Nutrition Health China

  

Business Unit: DNP/ANH

  

Location: Shanghai

  

  

  

The Challenge:

  

1. Develop the 1-year marketing plan for Swine addressing current year opportunities and challenging, with clear segmentations to focus, key directions to drive, 4Ps, and financial goals based on clear marketing intelligent and assumptions.

2. Develop, and execute swine strategic marketing plan covering near and mid time range(3-5year) marketing activities coordinating with cross functions.

3. Solidify and build up DSM product brand awareness across customers, industry trade groups and strategic partners.

4. Launch profitable new products on a global basis that deliver significantly to the overall growth objective of DNP Animal Nutrition.

5. Development of strategies for new business opportunities within swine based on global feed markets and science/technology development within focus area and in alignment with Global Marketing.

6. Matrix organization requires strong leadership capabilities and influencing skill.

            

  

  

The Position:

  

1. Owns, designs, and implements Understand Customer Needs (UCN) programs, including the validation of product technical offering, value proposition and Interprets and translates commercial issues into the marketing plans for existing products, to Meet Customer Needs (MCN)

2. Develop regional swine strategy with cross functional team and own execution based on market and customer insights, global direction, monitoring regional adherence to global species strategies

3. Align technical positioning to customer needs-based value propositions for ANH swine solutions

4. Review of pricing adherence in the region

5. Detail Route-To-Market in region based on customer segmentation/selective customer visits

6. Build the DSM ANH brand by ensuring coherent and consistent communication adhering to DSM global branding and purpose positioning

7. Build Marketing capabilities and appoint Marketing resources within both sales team and territories.

8. Creates and represents cross functional workplans and accepts trade-offs if necessary for the benefit of the overall top line and bottom-line.

9. With the cross functional team, designs and implements pre-launch and post-launch communications for any new projects/products align with ANH brand architecture, and annual communications for existing products using marcom and digital team’s support as available.

                  

  

  

The Ideal:

  

1. Bachelor’s degree or above, in business related majors, or Agriculture related major, animal Heath/nutrition is preferred

2. Marketing experience of at least 5 years

3. Strong Business acumen

4. Creative and innovative mindset and experience

5. Excellent people and learning agility;

6. Distinguished leadership and influence skills

7. A good teamwork player in cross-functional and matrix organization

8. Fluent English;

                Industry experience prefer

公司简介（中）：
帝斯曼在中国

荷兰皇家帝斯曼集团是一家以目标为导向，在全球范围内活跃于营养、健康和绿色生活的全球科学公司。帝斯曼不断推动经济繁荣、环境改善和社会进步，为所有利益相关方创造可持续的价值。帝斯曼为包括人类营养、动物营养、个人护理与香原料、医疗设备、绿色产品与应用以及新型移动性与连接性领域提供创新业务解决方案。帝斯曼及其关联公司约 23,000 名员工创造了约 100 亿欧元的年度净销售额。公司已在泛欧阿姆斯特丹交易所上市 (Euronext Amsterdam)。

帝斯曼早在1963年开始对华贸易，十几年前开始在华投资。帝斯曼中国地区总部和研发中心位于上海，目前在中国拥有共14个生产场地， 员工约3,000名。帝斯曼在中国业务正稳步增长，2009年在中国销售额约12亿美元。同时，帝斯曼也正一如既往地全方位融入中国的可持续发展事业。

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Bright Science. Brighter Living.
Royal DSM is a purpose-led global science-based company in Nutrition, Health and Sustainable Living. DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative business solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about 10 billion with approximately 23,000 employees. The company is listed on Euronext Amsterdam.
DSM began trading with China in 1963 and established its first China sales office and first manufacturing facility in early 1990s. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. The company currently has 40 affiliates in China including 26 manufacturing sites and employs about 3,500 people. DSM China regional headquarters and China Science and Technology Center are located in Shanghai.
DSM’s business is growing healthily and steadily in China with revenue of USD1.7 billion in 2012. In line with DSM’s global vision, we advocate sustainability via the partnering with a high growth economy while internally we embrace diversity and localization of management to empower local talent. We strive to be an Employer of Choice and take pride in attracting, developing and retaining talent by enhancing a forward thinking working environment with a high-performance culture encouraging collaborative action.
Are you ready for a Bright and Positive journey with us? Please visit our website and check out the career opportunities with DSM China.