上海招聘

Position Summary:

The primary role of this position is to develop and implement the trade marketing strategy of ROW product (rest of the world product lines) in China. Leveraging the relevant marketing tools, he or she needs to support ROW Sales to establish and maintain a positive working relationship with key industry partners such as PSA, airlines, tourism board from ROW product related destinations to build the profile and exposure of RCCL as a preferred cruise operator.

Essential Duties and Responsibilities:

· Develop and implement point-of-sales strategy to maximize RCCL SOV (share-of-voice) in PSA outlets, OTA platforms in terms of collateral distribution, outdoor/in-store display, branded shop/area, online platform, etc.

· Negotiate with key trade partner’s marketing team to increase the positive exposure of RCCL content in their agent-facing consumer-facing collaterals, websites and publications.

· Responsible for effective execution of trade communications strategy, providing content for weekly trade newsletter, advertorial/editorial in trade publications.

· Manage co-op investment to ensure trade partners to follow RCCL’s branding guidelines and to maximize return on investment

· Assist Director of Sales & Marketing, ROW to run sales campaign including product launch press release, trade and consumer road shows/tea parties, product training, etc.

· Develop and maintain positive relationship with airlines, tourism board and special interest travel marketers in order to achieve a good information network

· Provide KPI report on a regular basis to ensure positive outcomes of trade marketing investment

· Work closely with BD team to increase RCCL brand & product awareness within the travel industry through educational seminars to sub-agents, FAM trips, FVR for PSA’s cruise department head, agent sales & OP.

· Maintain and manage trade website to maximize its exposure and functionalities

· Organize and ensure the optimal presence in trade show

· Provide advice to consumer marketing and PR team to ensure the communications program with minimum conflict to trade partners’ interest.

· Provide on-going trade feedback to improve RCCL collateral development

· Co-ordinate regional marketing managers/executive to fulfill their trade marketing responsibilities

Financial Responsibilities

· Bachelor degree or above in Marketing or a Business related major from full-time university

· Minimum 5 years of experience in sales or marketing position in tourism industry

n Strong understanding to China outbound market

n Relationship development with private and public sector people and organizations

Knowledge and Skills:

· Creativity working experience is preferred

· Capable of using web/visual designing tools to design online/WeChat campaigns

· Excellent spoken and written English and Chinese

· Positive thinking, high degree of self-motivation, reliable, persistent and result-orientated

· Ability to perform effectively under pressure and meet deadlines

· Proven project management skills with demonstrated ability to translate into action plans and measurable outcomes achieved

· Successful negotiation / mediation skills

· Considerable out of hours work and travel will be required

关于皇家加勒比国际游轮

皇家加勒比国际游轮是全球***的游轮品牌，在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施，是游轮船只建造的杰出代表，专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验，其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中，“完美岛屿度假系列” 自推出后便备受瞩目，该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。

作为在中国发展迅猛的游轮公司，自2009年开启***条中国上海母港航线，皇家加勒比一直以来致力于引领游轮产业的发展，率先在中国市场部署和经营世界级游轮，先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”，引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国，将中国游轮市场推入“新船时代”。2017年，皇家加勒比正在设计和建造“超量子系列”游轮，该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识，对游轮新船设计与建造的国际水准发起了又一次冲击，将成为中国游轮市场发展新的里程碑。