上海招聘

FOREO is an innovative Swedish brand that is revolutionizing the beauty industry with its amazing range of LUNA? Skin Care and ISSATM Oral Care devices. As a company creating comprehensive and unprecedented solutions that map the future of lifelong beauty, FOREO is able to offer near-limitless opportunities for personal and career development.

GENERAL JOB SUMMARY:

As the FOREO Copywriter, you are an essential and integral part of our Product Development team. You’ll be working closely with design, product marketing and communications to produce copy for US and European markets that reflect our brand values, while raising awareness of the revolutionary nature of our new approach to skincare. You’ll help us generate clear, informative and engaging text materials to develop product and brand awareness with consumers, media and business partners alike.

ESSENTIAL DUTIES & RESPONSIBILITIES:

- Primary focus will be on writing core Product Materials including packaging, product descriptions and POS materials. Copy should always demonstrating a thorough understanding and knowledge of the FOREO brand, values, image and product portfolio.

- Writing outstanding copy for US, UK, AU markets targeting end-customers as well as retailers and distributors to generate interest and raise brand and product awareness.

- Collaborating with graphic designers and brand managers to develop innovative ideas and concepts in line with our core brand image and identity.

- Researching and investigating relevant topics and materials within skincare and the general beauty- and cosmetic industries, and keeping up-to-date on the latest developments within our field of expertise.

ORGANIZATION RELATIONSHIPS:

- The FOREO Copywriter reports directly to the Global Brand Director, cooperating and communicating horizontally with marketing and research specialists, graphic designers, and PR teams across the organization.

REQUIRED QUALIFICATIONS:

Knowledge, skills & abilities:

- Proficient in the art of writing great copy, with the ability to position yourself as a reader in a variety of different contexts.

- Self-motivation and drive to write engaging, persuasive and original copy that makes FOREO the leading communicator in global beauty.

- Keen attention to linguistic and conceptual detail and ability to quickly produce near-ready-for-print copy in line with brand value- and identity.

- Ability to perform product and market research to support development copy and various marketing and PR-materials.

Minimum educational level:

- Bachelor's or Master’s Degree from an accredited college or university (English, Literature, Journalism, Marketing or Communications degree preferred)

Preferred experience:

- 3 years of professional copywriting experience, experience working within the beauty- or luxury brand industries a plus.

- Alternatively, 3+years of Sales or Trade Marketing experience plus demonstrated copy writing experience. Understanding of sales needs and retailer environment will be a hugely beneficial.

Languages Required:

- Native or 100% Fluent English speaker.

- Office communication is in English, Mandarin-Chinese skills not essential.

About FOREO

FOREO’s significance surpasses the cosmetic – by treating the body as a living, breathing whole, caring for the skin becomes a new style of living that promotes confidence and total well-being. With unprecedented solutions that map the future of sustainable, long-term skincare, our challenge to the beauty and wellness industry is global in scale.

This new approach is centered on radical innovations that bring tangible, lasting enhancements to the health of the skin. Without resorting to smoke and mirrors, we explain and illustrate the benefits of our products clearly, because they work precisely as effectively as we claim. Informed by the latest dermatological and cosmetic research, in collaboration with the most qualified professionals, we adopt a results-oriented approach that sets us apart from our competitors.

Groundbreaking technology, immaculate service, and the credibility that flows from communication of genuine substance will all help us to win the loyalty of our customers. Yet ultimately it will be the superiority of our products that will make FOREO the first name on people’s minds when discussing the potential for beautiful skin.


关于斐珞尔
BEAYTY BEYOND COSMETICS 不仅仅是化妆品

FOREO是一家设计、生产和销售护肤仪器的瑞典公司。FOREO产品系列于2013年在中国正式启动，经过10多年的研究和发展，依靠皮肤科医生、细胞生物学家、美学家和机械工程师的专业知识，为各方面的护肤和健康需求提供高品质有效的解决方案。

首次推出的LUNA抗衰老和面部清洁刷系列，FOREO的定位就是在保证产品质量卓越的基础上给人们的生活带来难以想象的改善。通过遍布美国，欧洲和亚洲的完善的销售渠道，我们很高兴与全球客户分享我们革命性的护肤方法。

FOREO系列的问世对美容行业具有里程碑式的意义 ，因为我们把身体看做一个会呼吸的，鲜活的生命体，我们旨在为肌肤寻找到新的护理方法，从而帮助您树立自信并带来全面的健康。通过为肌肤提供前所未有的，可持续的解决方案，我们的出现是对全球美容行业的一次大挑战。

这 种新的方法主要是通过大胆的创新为用户带来实实在在的，持久的皮肤健康。我们从不模棱两可雾里看花，我们会清楚地说明我们的产品所带来的好处，因为他们确 实会像我们所描述的那样为您的肌肤带来神奇的变化。我们根据皮肤病和美容的最新研究，只和最有资格的专业人士合作，这种以结果为导向的做法也使得我们在竞 争对手当中脱颖而出。

突破性的技术，完美的服务，良好的信誉都将帮助我们赢得广大客户的忠诚。当然，最终还是因为我们产品的卓越品质，将使得人们在讨论美丽肌肤的潜力时，***个浮现于脑海的品牌就是FOREO。