上海招聘

Job Function As the Primary marketing representative for China QRD marketing activities, the Marketing Manager will be responsible for taking business, customer and market needs and translating those needs into required planning, resource allocation, and Marketing deliverables to meet business objectives and goals. They will also be responsible for go-to-market plan generation, working with our PR department on advertising, agency management, channel / partner activities, collateral, events, industry relations, localization, product launches, promotions, sponsorships, trade shows and web as it relates to marketplace activities. Deliverables include localized division & reference design product key messages, value propositions to end users and OEMs, presentations, marketing campaigns and programs, and market-focused plans. Additional responsibilities include budget responsibility, agency and third party partner management.

Responsibilities - Primary marketing representative for QRD China activities

- Lead marketing planning activities for region specific, customer specific strategies, plans, programs and tactics.

- Develop customer go-to-market strategies and plans

- Customer specific content and messaging development for marketing materials including customer facing collateral and presentations

- Ensure regional messaging is in-line with overall strategies and objectives

- Develop and manage assigned budget

- Identify, prioritize customer needs for marketing

- Work with business development representative and subject matter experts to asses market needs/requirements

- Partner with divisions to develop appropriate plans/tactics

- Work with China corporate marketing group and San Diego team to leverage appropriate tools/materials

- Ensure regional and project objectives are met

- Work with corporate marketing to leverage any in in-region activities as appropriate

- Subject matter expert for China market initiatives

Skills/Experience -Over 10 years marketing experience with emphasis in 360 degree marketing activation. Expertise in consumer, channel, trade, retail, digital enabled integrated marketing. Previous experience in IT product/wireless technology a must. - Strong knowledge and hands-on experience in consumer segmentation analysis, insights, behavior study

-Ability to translate technology advantages to selling points to consumers and OEM executive level people

-Understand consumer experience driven marketing planning

-- Strong project management and project management methodology

- Experience working within a fast-paced, dynamic marketing organization

- Detail oriented, strong problem-solving skills

- Strong interpersonal and organizational skills

- Ability to evaluate and analyze objectively

- Excellent communication, language, writing and editing skills

- Budget and budget analysis competency

- Strong attention to detail and ability to handle multiple priorities

- Ability to work independently while having strong interpersonal skills to work on cross-functional teams

- Ability to travel (both domestic and international) as required

Education Requirements Bachelor's of Arts/Bachelor's of Science degree in Marketing, Business, Journalism or Communications.

Keywords

Qualcomm

Qualcomm Incorporated is a leader in developing, delivering, and enabling innovative digital wireless communications products and services based on the Company's digital technologies. As the pioneer of Code Division Multiple Access (CDMA), the technology of choice for next-generation wireless communications, Qualcomm continues to lead the industry in the development of voice, data, and wireless Internet products and solutions. Qualcomm is also transforming industries through its various satellite businesses and technology partnerships.

Today, Qualcomm is an industry-leading technology company dedicated to growing the wireless industry through technology licensing, CDMA chipsets and system software, satellite-based systems, and new innovations in wireless data products and applications. Qualcomm's CDMA technology has been licensed to over 80 leading communications manufacturers worldwide. And due to its unsurpassed voice quality, system capacity, privacy and flexibility, CDMA is the recognized global standard for next-generation, digital wireless communications products and services.

Current Openings in China

We have an extraordinary team at Qualcomm. We are currently searching for exceptional people. Our experience says that if we find and hire outstanding individuals, then they will become valuable contributors at Qualcomm. If you consider yourself an exceptional contributor, then we want to see your resume and cover letter.

For more information, please visit our website.

A company can only be as forward-thinking as its people; which explains why Qualcomm has become the leading developer of next-generation wireless technology. Across the globe, individuals arrive at Qualcomm with ideas and with the help of a supportive, collaborative environment, they see their ideas come to life. The proof is in our patents: over 7,000 to date.

Encouraging this kind of creative, team-oriented atmosphere does have its rewards; among them, being named to FORTUNE magazine's list of "100 Best Companies to Work For in America" for ten years in a row.

To continue to be the best at inventing the world of tomorrow, we need you and your ideas. Watch your aspirations materialize in a company where opportunities abound. Be a part of the worlds wireless innovations and join Qualcomm.

Qualcomm is an equal opportunity employer and supports workforce diversity.

Web Site: http://www.qualcomm.com/

高通中国（新浪）博客：http://blog.sina.com.cn/u/1738056157