上海招聘

Main Responsibilities:

Innovation Strategy

- Propose innovation strategy based on local consumer insights and ensure it’s in line with business strategy

- Lead and steer planned innovation development through managing and solving innovation, production, product registration related issues to safeguard launch on time

Business Plan

- Contribute to the development of business strategy and key pillar for sustainable business growth

- Contribute to business development plan by addressing growth opportunities or tackle the business challenge based on market intelligence, business status quo and channel mix

- Participate ABP, PMP, QBP, and high strategic dialogue by contributing decks aim for a clear communication with key stakeholders

Brand strategy and communication

- Contribute to the overall brand strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as building brand equity among target consumers. 

- Build the brand with compelling proposition and come alive with quality & tangible brand communication with execution plan in an on-going optimization way based on deep understanding from category, consumers, competitors and local culture

- Explore the winning consumer insight team to strengthen the brand positioning.

- Collaborate with consumer insight team to extract relevant insights that apply to the brand. 

- Formulate the media strategy and continuous enhance the effectiveness & efficiency of targeted communication 

- Provide guidance to team for cost effectiveness and efficiency review for advertising, media, and promotional activities, outside suppliers and agencies 

- Supervise team to ensure high quality deployment of merchandising guideline as well as the new tools through collaboration with trade marketing

- Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights and fit to our strategic intention.

- Manage marketing budget according to business priority and budget allocation for invest effectiveness and efficiency review

- Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness 

Team building and people management

- Coach and manage the team members to deliver business objectives effectively.

- Provide clear KPIs to team to ensure the result delivery against business KPIs as well as personal KPIs

- Build trust base team culture and demonstrated as role model to achieve high engagement level.

Qualifications:

1. Bachelor Degree or above; 

2. Fluent English communication skills

3. At least 8 years brand management MKTG experience in FMCG industry, experience in personal care category is preferred

4. Multi categories experience in NPD and brand communication

5. Strong business acumen and has strategic/ framework thinking

6. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills

7. Strong leadership with successful record in team building /development

Main KPIs: Market share, EBIT, Brand Health

Key Interfaces:

Internal: Consumer Insights, Media, EC, Procurement; Finance; Trade marketing, Product Registration, Supply Chain, 

R&D

External: Agency 

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.