上海招聘

COSTA is hiring!

PASSION . WARMTH . COURAGE . TRUST

A.Primary purpose of role:

1.Work with the Head of Product for Costa China to implement Costa China’s beverage strategy, to build customer and brand perceptions within China, through beverage portfolio management

2.Lead the development of local beverages which drives consumer preference and delivers competitive advantage in the China market

3.Lead the localisation of global beverages which drives consumer preference and delivers competitive advantage in China. Through continuous communication with the global product innovation team, plan the execution of gate 3 beverage innovation into the China market, once gate 3 innovation has been approved by the China Management team

4.Work with relevant teams to ensure all beverages launched meet legal, NSF and brand standards

5.Drive the beverage EPD and NPD processes from start to finish and work cross functionally to ensure all products / ingredients are launched on time and are maintained during the promotion / campaign window

6.Support the marketing team with photoshoot of beverage products for campaigns

7.Support NSF to deal with quality issues pertaining to beverage only ingredients / products

8.Deliver beverage related projects as commission by Costa China

9.Ensure relevant analysis is readily available to support the successful delivery of the beverage implementation plan

10.Share full campaign product information with the Costa Beijing team to support beverage consistency across China

11.1 direct report - manage the beverage development executive to deliver beverage objectives

Key Accountabilities:

BEVERAGE DEVELOPMENT

1. Management of beverage development / innovation projects and range within the China market.
2. Responsible for the development of beverages in line with Costa standards and local China market needs (EPD)
3. Responsible for launch of new beverage concepts in line with Costa standards and local China market needs (NPD)
4. Ensure new beverages meet the margin targets as set by the Costa China business
5. Conduct consumer tasting sessions for new beverage products and use this data to inform final range choice
6. Deliver competitively advantaged product solutions using R&D knows how. Test and define how to scale product solutions
7. Work with the Costa China Category Manager to 1) optimize range across different dayparts and occasions, 2) Deliver long-term beverages pricing strategy considering cannibalization, 3) analyse beverage launch plan to ensure profitability and 4) Identify and target “underperforming” beverages, ensuring action is taken to enhance performance and delivery via weekly and monthly reviews on drink sales and sell-through
8. Work with the Costa China Sourcing Manager and suppliers to continuously improve the quality of ingredients in beverage products
9. Conduct beverage ingredient/product testing, to ensure product quality can be commercially benchmarked in the market by the Costa China Sourcing manager
10. Ensure beverage SOPs are defined, meet brand standards and are operationally efficient for store teams' execution
11. Deliver equipment required to optimize delivery in store. Define implications on store operations of new equipment
12. Uncover deep consumer truths about beverage by ‘being in their world’ using new insight methods including ethnography, behavioral economics and neuroscience. Recover data from internal teams (marketing, finance and operations) to build better understanding of beverage needs at consumer level. Consolidate and share information with Costa teams.
13. Ensure PCR (post campaign reviews) are held for beverage products, consolidate and share information with Costa teams.
14. Continuously look for ways to improve the new product process to achieve everyday efficiency and better cross functional collaboration with teams.

WORK WITH GLOBAL TEAMS

1. Leverage global innovation resources and use the innovation process for product approval when applicable
2. Manage handover of innovation at gate 3 to the China market, ensuring integrity of agenda is maintained
3. Commercialisation – Work with innovation team to select and build towards a successful growth model
4. Share beverage plans with the global teams to support global campaign planning, to help define ‘what we are solving for’with beverage innovation in the China market

GENERAL

1. Work cross functionally to ensure all beverage products are launched on time and are aligned with marketing campaign timeline and themes
2. Optimize projects through consideration of end to end operational factors
3. Break down cross-functional barriers regarding the delivery of beverage innovation, with finance, supply chain, sourcing, operations, marketing and Costa Global teams
4. Work to define strategic opportunities in Beverage – identify macro growth opportunities to deliver against KPIs, use deep commercial insight to inform beverage agenda
5. Work to define pipeline development for implementation – plan a long-list of ideas and prioritise into winning concepts that support a short and mid-term balanced portfolio of opportunities.
6. Monitor competitor activities and market trends through review of the beverage range launched in the market

LINE MANAGEMENT

1. Support and manage the beverage development executive

Key Performance Measures/Success Factors:

1. Campaign products developed / localised on time for launch
2. Margin targets achieved for new products launched
3. Management of end to end new product process (from ideation to launch)
4. Delivery of brand standard SOP for all beverages
5. Find solutions for quality issues relating to beverage products / ingredients
6. Beverage sales performance of new campaign products launched
7. Support the delivery of % of total beverage sales

B.Impact and Autonomy

People (If applicable-positions of direct reports and/or peers, external and internal relationships, team management responsibility etc.):

People: Build strong relationships with internal and global teams to ensure the delivery of our beverage portfolio

1 direct report – beverage development executive

Required to work collaboratively and closely with cross functional teams (Costa China marketing, operations, finance, HR (training) and supply chain teams, as well as the global innovation team)

Drive the beverage related aspects of the new product process

Financial: Supporting the delivery of business targets relating to beverages

Equipment, system or process: Ability to use excel, word etc to a good level

C. Required knowledge, skills or experience

1. Passionate about beverages
2. Strong commercial awareness and knowledge
3. Punctual and committed
4. Naturally explorative, curious, and creative
5. Project management skill
6. Strategic thinking
7. Good communication and influencing skills – ability to influence senior teams and present business benefits in a compelling way
8. Demonstrable, broad based commercial experience with understanding of how to drive profitability and market share within consumer products, services or retail environments
9. Understanding of best practice and industry trends to drive commercial results for beverages
10. Assess and analyse projects, product launches or competitors in market, writing analytical reports and developing strategic recommendations for beverages
11. Good oral and written English
12. Bachelor degree or above in relevant area (i.e. Food Science, Food Technology, Catering & Hospitality
13. Experience of leading a beverage product development process, with a working knowledge of Quality Management Systems (QMS), beverage procurement and category management understanding
14. 5 years’ experience in the beverage development field
15. Experience in pipeline development – working on multiple initiatives at the same time with a clear roadmap /plan
16. Experience of end to end innovation delivery – from concept to activation
17. The ability to taste and determine flavour profiles to meet consumer tastes in China market

D. Problem Solving

1. Required to resolve issues and problems as they arise – particularly important for product innovation and quality support initiatives. Due to the nature of innovation the frequency of new issues and challenges is likely to be higher than in other areas – requiring a need to adapt to new challenges and resolve in the most appropriate way
2. Delivers against the China beverages strategy, working with Head of Product for Costa China.
3. Works with internal and external teams to creatively identify opportunities, solve problems on the go, and deliver winning innovations through collaboration with global team

COSTA COFFEE的故事起源于1971年，当时两名意大利兄弟Sergio和Bruno来到伦敦，他们渴望让美味的咖啡成为伦敦人日常生活的一部分。1981年，COSTA兄弟在伦敦的沃克斯豪尔桥路开设了***家咖啡店。从这里开始，COSTA COFFEE足迹遍布伦敦、英国乃至全球。目前，COSTA COFFEE在全球32个市场拥有3800多家门店，8000多台自助咖啡机，并在英国有3000多家酒店餐饮渠道合作伙伴。
咖世家咖啡在中国的足迹始于2006年上海的***家门店。如今，在中国，咖世家咖啡共有超过500家门店和几千名全职及非全职员工，共同致力于带给中国市场最棒的咖啡体验。2019年，咖世家咖啡加入了可口可乐的大家庭，我们期待着在未来能够让更多的消费者有更多的机会体验到来自咖世家的优质咖啡。
在咖世家咖啡，我们是这样一个真诚而温暖的团队，拥有对咖啡执着的热情，渴望为我们的顾客、社区和伙伴创造美好的体验，充满信任的环境使我们志向远大、敢为先行，与公司共成长。在快速发展的经济环境下，我们鼓励大胆的变革和勇敢的合作, 将新的想法付诸实践!
欢迎加入咖世家咖啡, 开启非凡职业之旅！

The Costa Coffee story began back in 1971, when two Italian brothers – Sergio and Bruno – arrived in London with a burning desire to make great tasting coffee a part of everyday life. In 1981 they opened the first coffee shop in the heart of London, from here the Costa family continued to expand across London, the UK and eventually the globe. There are now over 3,800 Costa Coffee shops in 32 markets, 8,000 express machines worldwide and over 3,000 Proud to serve partnerships in the UK.
Costa Coffee started its footprint in China in 2006 when the first Costa store was opened in Shanghai. Now there are over 500 Costa stores across China with several thousand Costa employees and partners dedicating to inspiring China to love great coffee. As Costa Coffee joined the big Coca-Cola family in 2019, we expect to grow into a coffee company serving great quality coffee to more people and more often.
At Costa, you’re part of a genuine and warm team that shares a passion for our coffee, and a desire to deliver great experiences to our customers, our communities and to our people. An environment of trust enables us to be bold in our aspiration and courageous in our actions to grow ourselves and our business. We‘re always asking how we can do better in our fast-paced and growing business and empowered to bring forward new ideas blended with a courageous collaborative spirit and bold transformative action.
Welcome to Join COSTA COFFEE & Start an Exceptional Adventure!