上海招聘

Main Responsibilities

1. Drive consumer planning and insights process

1) Lead insight workshop to generate consumer insights for product innovation and brand communication.

2) Recommend and conduct the appropriate research and analyses to gauge performance of new initiatives or launch.

3) Verify brand communication platforms & creative strategies to drive brand affinity.

4) Utilize category market analysis and competition assessment to influence marketing actions to win in the war.

 

2. Support and participate in annual business plan

1) Conduct appropriate relevant analysis to help develop marketing plans/ programs to effectively deliver sell-in, off-take and share targets.

 

3. Management of research suppliers

1) Work closely with research agencies to develop effective research plan/ design to help answer business questions.

2) Manage quality of research via regular review of status, fieldwork observations (both qualitative and quantitative), attend interviewer briefings, determine data processing plans and review final report/presentations to ensure high quality of service from suppliers.

3) Help identifying new local strong suppliers to manage research projects.

 

4. Support global initiatives / projects

1) Provide local inputs on research methodology and questionnaire design.

2) Cascade down the learning / insights of global studies to the marketing team.

3) Timely and properly handle global requests.

 

5. Coach and people management, leading team members to achieve business objectives

 

Qualification & Experience

1. Bachelor degree or above with fluent English comnunication skills.
2. Minimum 8 years working experiences, with 6+ years of marketing research experience in research companies and multinational FMCG companies preferably.

3. Good sense of consumer data and solid in data interpretation, strong analytical thinking.

4. Have strong sense of entrepreneurship and strong passion for success and independency.

5. Excellent communication and leadership skills.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.