Product Specialist/产品专员_AA (职位编号:REF45474T)
博世汽车服务技术(苏州)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2019-04-06
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位类别:产品/品牌专员
职位描述
Job Description
- Support of sales force; Agree with the sales team and customers on promotion and campaigns in conjunction (product specific content for communication) and provide information about extra ordinary sales volumes to monthly sales/APO planner in the BRC
- Create Product Plan of activity; Hold specific product training and do the internal product training for sales specific for both 1st and 2nd TL;
- PR/ Advertising interviews media training
- Responsible for the development and implementation of product strategy in conjunction with the BU
- Follow through of Growth Projects
- Responsible for business with his product groups (follow-up w/ KPI defined by BU)
- Responsible for consolidated GM1 of their product group
- Define positioning of product line (specification and pricing) by distribution channel.
- The expert in market intelligence for his products (customers, competitors, pricing, service, coverage, features and benefits etc.)
- Analyses business with FAS. Provide figures for business plan (sales volume and revenue) to Business Analyst
- Define product category specific price components in alignment with Channel Managers
Qualifications
- 3-5 years within marketing, if possible also in sales or 2 years trainee program within AA
- Very good English and local language skills
- Strong knowledge which function the products fulfil in the vehicle, how they differentiate and their features, benefits on both the commercial and the technical side, and present them to the relevant recipients.
- Take ownership of customer queries
- Comprehensive Knowledge of the 5P's and their leverages in the market
- Comprehensive Knowledge about product costing/pricing and other product related commercial/financial processes
- Skilled in competitor product analysis and consumer behavior analysis
职能类别: 产品/品牌专员
公司介绍
博世汽车服务方案事业部,由原博世汽车诊断业务和原斯必克集团旗下汽车服务方案业务合并而成。这一业务单元除了为汽车维修服务站提供乘用车和商用车所需的诊断、维修服务及产品外,同时也面向整车制造商提供全面的售后服务方案,使得博世汽车诊断及维修更趋全面。
博世汽车服务方案事业部的成立,将使博世汽车诊断业务诊断业务向全球领先的汽车服务方案供应商迈进。博世将为客户提供更加丰富的产品和更完善的服务方案,以满足整车制造商、汽车维修服务站、职业技术学校等领域快速增长的市场需求。
Imprint: ****************/en/terms-of-use/provider
Privacy Statement: ****************/en/terms-of-use/privacy-statement
博世汽车服务方案事业部的成立,将使博世汽车诊断业务诊断业务向全球领先的汽车服务方案供应商迈进。博世将为客户提供更加丰富的产品和更完善的服务方案,以满足整车制造商、汽车维修服务站、职业技术学校等领域快速增长的市场需求。
Imprint: ****************/en/terms-of-use/provider
Privacy Statement: ****************/en/terms-of-use/privacy-statement