上海招聘

Key Responsibilities

® To support the China team in achieving short term revenue targets and long term market share growth, with a comprehensive marketing plan for the region.

® To assist on local product positioning and pricing

® To monitor and report on competitor activity and position our offer within competitive set

® To research and gain insight on the Chinese customer and tailor message accordingly.

® To manage the work of the Marcomm manager to ensure the communications programme delivers to targets. The programme must deliver brand awareness, customer affinity and interest (lead generation).

® Oversee and track the marketing expenditure for China region

® Oversee local language website and social media pages – adapting global and generating local content.

® Support the marketing communications manager in contributing to the company content marketing plan as part of the inbound marketing strategy by contributing local content and driving a local webinar/seminar programme.

® Support the Head of Global Marketing Communications with marketing reporting and other duties as required.

Person Specification – Essential requirements unless stated

® Educated to degree level, ideally but not necessarily within a marketing based discipline and be able to demonstrate minimum 10 years previous experience in a marketing communications role.

® Familiar with industry analysis instrument market

® Campaign planning ability

® PC skills and good working knowledge of content management systems

® Excellent copywriting skills, able to work at speed with attention to detail

® Good understanding of SEO and online advertising (PPC)

® Excellent spoken and written English

® Good practical knowledge of Social Media and content marketing

® Ability to use the internet as an effective research tool.

® Understanding of creative production processes – print advertising, video production process and mobile apps

® Lead generation knowledge

® Agency management

® Self starter, can do attitude

® Excellent communication, networking and influencing skills.

® Proactive and works with pace and energy

® Creative and innovative approach to developing new ideas or solutions

® The ability to work independently with effective time management skills

® Customer focused and can work on own initiative

NB: Occasional international travel will be required as part of this role

公司介绍：
我们精于高科技分析解决方案，旨在应对快速发展行业领域的严峻挑战。如今，我们帮助成千上万的企业精简成本、将风险将至最低并提高生产率。
我们基于实验室和强大的高性能现场测试仪器提供材料和涂层分析，为包括原材料勘探、来料检验、生产和质量控制以及回收利用在内的整个生产周期增值。
通过与客户紧密合作，我们的内部专家为数百种工业应用开发出定制的检测方法，甚至为要求最严苛的应用提供简单操作。
将最新的科技进步转化为分析解决方案，推动商业成功。
我们为工业行业提供分析产品已有 40 多年，拥有日立分析仪器销售和服务中心全球网络，由超过150个分销商组成的全球销售网络提供支持。 我们在中国拥有上海工厂、北京、东莞分公司。