上海招聘

OVERVIEW: Senior Copywriter is responsible for managing the overall copywriting efforts for Lanehub brand content factory. May involve managing research, conceptualize, write, proofread and edit original content and digital experiences. CORE RESPONSIBILITIES · Write, edit, post, and proof content and copy · Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects · Work with brand team to develop digital content experiences regarding to App community that carry out the creative vision, and fulfill Marketing Strategy's mission · Actively seek out and help define new creative possibilities for brand engagements, from social media programs, to original video scripts and digital-led-brand signage · Assist in leading, developing and growing the copy/content team · Serve as lead in communicating and presenting copy to internal teams REQUIRED SKILLS/ EXPERIENCE · Bachelor’s degree required · Major in Advertising, Journalism, English or Communications preferred · 3~4 years of copywriting or editorial experience in advertising or marketing environments · Awareness of multi-disciplines of offline & online marketing, App, website, packaging, design · People Management Skills · Excellent written and verbal skills · Proficiency in Chinese, English is an advantage

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