上海招聘

Position Summary:

The marketing project manager is a strategic marketer who has equal technical, industry and marketing experience. The role requires someone who can deliver company’s integrated solution to the customers by using marketing language and technological understanding. The candidate is able to think outside the box, works well in ambiguity, able to communicate and influence across position level and location.

Key Responsibilities:

· Develop and drive all aspects of technical marketing

· Provide technical supports on new business analysis and develop Value Propositions for company Full portfolio in verticals

• Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
• Align on strategy and implementation with key function and division partners across position levels, location
• Drive cross division commercial activities to present company Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
• Key Activities this position will undertake include:

o Integrated solution development

§ Market research and analysis

· Market trend analysis

· Competitive analysis

· Opportunity analysis

· Policy identification and Standards analysis

· Customer survey and needs analysis

§ Create full portfolio solutions for different customer clusters

· Determine segments, targeting and positioning

· Determine key communication message and content

· Determine target competitors and weaknesses

§ Align with division marketing partners

· Develop segment sharing tools

· Align on key events and messages

· Coordinate on key activities

o Integrated vertical campaigns & x div events

§ Together with the strategic vertical marketing manager develop integrated corp vertical campaigns

· Thought leadership series and targeted KOL

· Digital messages and campaigns

· X-division events

o Adjacent Markets / Business Development

§ Identify emerging opportunities

§ BD with target customers as required

Education & Working experience:

· B.S. Degree in scientific field, advanced marketing degree preferred

· 3+ years’ experience in food safety or environmental application engineer, marketing, sales and/or R&D

· Strategic thinker, able to identify market inflexion points and translate into product requirements

· Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior

website: www.uwuc.top

About UWU Consulting Co., ltd.
UWU Consulting is dedicating to solve the problems about talents that clients face to, to help clients with Human Resources integration and optimization, to provide clients consulting services as a think tank. Mainly, UWU Consulting is providing highly efficient cooperation in head-hunting with building long-term relationship with clients, and effective cooperation in RPO business and consulting services. Specialties areas: Medical instrument industry，Internet industry and also Consumer goods industry, manufacturing industry, Game industry etc. with clients of first-line brands in Europe and America, top 10 companies in China of the relative fields.

优吾企业管理咨询有限公司简介
优吾咨询是一家致力于企业人力资源发掘、整合及优化服务的猎头公司。为客户提供智囊式咨询服务，解决客户短期及中长期面对的人才问题，提供人力资源整体解决方案，在构建同客户长期、深入合作的关系的基础上，提供高效的猎聘合作。其中业务范围包括猎头,RPO及人力资源战略咨询服务等。精耕行业包括：医疗仪器行业、互联网行业以及消费品，制造业，物流和游戏．服务企业包括欧美一线品牌公司及本土排名前十的知名企业．

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