上海招聘

Main Responsibilities

Innovation

• Propose innovation strategy based on local consumer insights and ensure it’s in line with business strategy

• Contribute to the alignment with Regional Marketing and HQ GBU for innovation plan in local

• Steer planned innovation development through managing and solving innovation, product registration and importation related issues to safeguard launch on time

Business Plan

• Contribute to business development plan by addressing growth opportunities based on market intelligence, brand strategy and channel mix

• Contribute to BU level strategy ( PMP, ABP) based on the understanding of category objective, challenges and key tasks

• Lead clear communication with key business stakeholders through JBP, QBP, and high strategic dialogue.

Brand strategy and communication

• Implement the brand strategies in responsible category which will be effective in delivering the all year round volume, profit and share objectives, as well as enhancing brand equity among target consumers.

• Build the category with compelling proposition and come alive with quality & tangible brand communication with execution plan in an on-going optimization way based on deep understanding from category, consumers, competitors and local culture.

• Decide on proposed action to defend against competitive initiatives & marketing activities to achieve quick response to market through close monitoring competitive activities, brand health and brand share.

• Contribute to media strategy formulation and plan for the targeted communication and fulfill the role of improving TA consumer funnel in an efficient and effective way

• Collaborate with consumer insight team to extract relevant insights that apply to the brand and the products.

• Provide advice to team for cost effectiveness and efficiency review for advertising, media, and promotional activities, outside suppliers and agencies

• Ensuring high quality deployment of merchandising guideline as well as the new tools through collaboration with trade marketing

• Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights and fit to our strategic intention.

• Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness

• Act as role model within the team and take on coach assignments for junior marketer while required.

Qualification & Experience

1. Bachelor degree or above with fluent English communication skills.

2. At least 6 years brand management MKTG experience in FMCG industry, experience in personal care category is preferred.

3. Multi categories experience in NPD and brand communication is preferred.

4. Strong business acumen and has strategic/ framework thinking.

5. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skill.

6. Strong leadership with coaching skills in subordinate development.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.