上海招聘

主要职责Main Responsibilities:

1.Marekting strategy development

- Define overall media strategy for both skin care and hair care by category according to country brand strategy and product positioning in accordance with corporate guidelines

- Lead influencing communication with global counterpart to balance both local and global expectations

- Leverage enhanced media planning tools, budget allocation to media mix, maximizes profitability

2. Media procurement

- Manage different media channel (TV, Print, OOH, and Digital) and buy agencies by determining best rates that fulfill respective product brands media mix efficiency

3. Tracking media performance

-Advise media agency assignment to management, based on observation/supporting information from annual agency pitch which co-led by purchasing, brand team & media team

- Interpretation the brief from brand marketing when necessary to ensure agency has clear understanding on campaign objectives, steering proposal for quality and efficiency

- Lead team in monitoring media campaign execution and ensure timely update and communication with stakeholders for necessary adjustment

4. Agency management

-Lead annual review agency performance by global standard evaluation form.

-Develop agency action plan on the improvement area in performance review & guide agency to improve service.

5. Vendor maintenance and media relationship

-Build up and maintain good relationship with BAT media for good resource price

-Identify media opportunity of content, technology, buying model, ad-serving for brands according to brand media communication strategy

6. Reporting and enabling

- Facilitate workshop for marketing on media industry and media competition updates

- Develop monthly media report to marketing on media competitive tracking

7. E-Commerce advertising connection

- Cooperate with E-Commerce team on joint advertising allocation and ad resource exchange document support

8. Coaching and people management

-Manage & train subordinates, improve staffs’ capability through daily coach.

任职资格Qualifications:

1. Bachelor degree or above.

2. Minimum 6 years buying/planning experiences in 4A media agency.

3.3 years or above management experiences in marketing/media department of JV company.

4. Strong dada analysis skill, excellent communication skills, strong market sense and proven track of leadership.

5. Proficiency in written and spoken English.

主要绩效指标Main KPIs:

-Market share

-Media Inflation

-Media execution

-Media innovation

重点合作部门Key Interfaces:

对内Internal: Brand team/Procurement/Finance/

Global procurement

对外External: Agency. Media

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.